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Online Minimalism

Streamlined web design helps foster a straightforward online experience

Implications - Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image.
Workshop Question - Consider your brand's current website, what are a few changes that you can make in order to streamline user engagement and navigation?
Trend Themes
1. Minimalist Design - The rise of the minimalist aesthetic in web design helps create streamlined user experiences with modern brand images in mind.
2. Artisanal Branding - Creating a unique and detailed brand image, with strong attention to quality ingredients and the organic history of a brand has proved successful particularly with food and beverage brands.
3. Responsive E-commerce - Providing an easy-to-use and aesthetically pleasing online shop that is compatible across all devices can greatly enhance a company's online presence and ultimately increase sales.
Industry Implications
1. Web Design and Development - Businesses can innovate by exploring the use of minimalist and responsive design principles to create an effortless user experience with a modern brand image.
2. Food and Beverage Branding - Disruptive branding innovation opportunities can be seized by focusing on quality and authenticity through artisanal visuals and by creating a clear narrative around the organic origins of the product.
3. E-commerce and Retail - Companies can enhance the online shopping experience and ultimately drive more sales by designing clean and easy-to-use platforms that are mobile compatible.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
335,432 Total Clicks
Date Range:
May 14 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minimalist Online Surf Shops
Minimalist Online Surf Shops
SALT's Responsive Ecommerce Site Uses an Aesthetically Pleasing Grid
This responsive ecommerce site integrates web design in a way that is not only sure to boost online sales, but also presents a visually appealing aesthetic all on its own. By putting mobile first,... MORE
Minimalist World Cup Websites
Minimalist World Cup Websites
This Elegant Website Was Designed by the Karoshi Design Studio
British design studio Karoshi designed this wonderful, minimalist website that helps soccer fans keep track of all the fixtures and results from the World Cup. The website displays all the relevant... MORE
Artistic Catering Sites
Artistic Catering Sites
Underwood's Catering Gives Consumers Fresh and Artisanal Products
Underwood’s Catering is a food prep service, founded by Andrew Underwood. The Toronto-based company prides itself on its quality ingredients and gourmet recipes. The company’s website boasts... MORE
Artisanal Milk Branding
Artisanal Milk Branding
The Natrel Website Celebrates a Natural and Nutritious Product
Fans of artisanal branding will fall in love with the engaging Natrel website interface. The milk brand gets its name from the word “natural” and prides itself on quality and nutrition.... MORE
Luscious Produce Websites
Luscious Produce Websites
Monte Re is an Italian Food Brand Specializing in the Plum Tree
Monte Re is an Italian food brand specializing in the cultivation of plum trees. The brand has roots that date back to the 1960s, a cherished history central to the product and masterfully... MORE
Online Wine Shops
Online Wine Shops
Hunter's Wines Creates a Stylishly Informative Purchasing Page
Hunter’s Wines boasts an online wine shop that is as beautiful as it is practical. It is hard to imagine what people will first note when visiting the website, but it is clear that the way the... MORE

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