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Embodied Fitness

Consumers search for fitness routines that better reflect their personalities

Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.

Workshop Question - How does the desire for personalization impact your brand's offerings?

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 31 Examples: 50,900 Total Clicks

Date Range: Mar 15 - Nov 15

Trending: Average

Consumer Insight Topics: Lifestyle Health Life

Featured Examples

Individualized Exercise Apps - This Fitness App Provides Users with Custom Workouts

SCORE 5.2

Warm 675 Clicks Pub: Nov 24, 15

Individualized Exercise Apps

This Fitness App Provides Users with Custom Workouts

‘Your Trainer’ is a new fitness app that provides users with custom workouts. With the holiday season just around the corner, many people are looking for simple ways to stay in shape.... [More]

Running Soundtrack Apps - Adidas and Spotify Partner to Offer the 'adidas go' App

SCORE 4.4

Average 1,610 Clicks Pub: Apr 30, 15

Running Soundtrack Apps

Adidas and Spotify Partner to Offer the 'adidas go' App

Spotify and adidas have teamed up to release ‘adidas go,’ an app that curates users’ soundtrack according to their pace. The app functions by using the iPhone’s... [More]

15-Second Workout Apps - The OneSet App Lets You Quickly Share Exercises with Others

SCORE 4.6

Average 1,456 Clicks Pub: Mar 18, 15

15-Second Workout Apps

The OneSet App Lets You Quickly Share Exercises with Others

The OneSet app is hoping to do for fitness what Vine did for comedy. The new app, available now for Android in Beta mode, lets users upload 15-second exercise videos. The videos are more than twice... [More]

Customizable Coaching Apps - This App Creates a Custom Workout Experience for Each Individual User

SCORE 3.5

Mild 330 Clicks Pub: Sep 3, 15

Customizable Coaching Apps

This App Creates a Custom Workout Experience for Each Individual User

‘PEAR Sports’ just released a new coaching app that is designed to provide a custom workout for each individual user. In recent years, many consumers have turned to technology to help... [More]