This adorable emoji dog keyboard adds a playful list of pooch icons to any smartphone while simultaneously encouraging users to adopt real pets.
United Kingdom's Dogs Trust created this dog keyboard in the hopes that it would increase dog adoptions. Each of the dog emoji characters is designed to resemble a dog that is available for adoption. The adorable icons range from Huskies to German Shepards and each one is wearing a playful pooch-like grin. While the cartoon dogs are quite charming, they each represent a real dog who is looking for a home.
The dog emojis were created to raise awareness of a good cause while also hoping that people will take action. The keyboard is available for Android and iOS users to download for free.
What Makes This Trend Stand Out
- Emotive Branding
- Incentivizing the adoption of pets through personalized brand representation
- Digital Activism
- Leveraging digital media and gaming to promote social causes
- Pet Tech
- Utilizing emerging technology to improve the lives of pets and promote adoption
Sectors Adopting This
- Pet Care
- Opportunity to drive adoptions and improve pet ownership experience through innovative products and marketing initiatives
- Gaming
- Opportunity to create games with social awareness and activism elements to support charitable causes
- Mobile App Development
- Opportunity to develop apps that not only entertain but also create social impact and awareness through personalized digital experiences
