Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Backyard
Boldness
Outdoor decor shifts toward eccentric LED lighting.
3.5
Trend score
Trend
What is the Backyard Boldness trend?
Backyard Boldness: Taking a bolder approach to outdoor living, consumers are turning to fluorescent lighting and LED products to add a sense of whimsicality to their backyard environment. Transforming porch swings and swimming pools, homeowners are moving away from subtle, minimalist aesthetics toward designs that heighten sensory appeal.
Trend themes
Themes within the Backyard Boldness trend
Three behaviours holding the trend together01
Whimsical LED Lighting
Consumers are using fluorescent lighting and LED products to add a sense of whimsicality to their backyard environment.
02
Interactive and Connected Devices
Devices like 'Filimin' connect users to the people they love in an authentic way and Filimins belonging to your family will all glow together no matter the distance.
03
Functionality and Aesthetics Merging
LED metal planters not only elevate the look of one's outdoor space but are also functional, doubling as practical light sources.
Industry implications
What the Backyard Boldness trend means for industry
Where the trend changes the playbookFor
Home and Garden
The home and garden industry is seeing an increase in sales of LED lighting products that add a sense of whimsicality to outdoor spaces.
For
Technology
Connected devices like 'Filimin' are influencing the technology industry by offering a unique and authentic way for users to connect with others.
For
Sustainability
Cordless Ornament Decorative Lights, which utilize LEDs and feature intuitive sensors to conserve energy, are an example of how the sustainability industry is changing the way consumers decorate their homes.
Workshop question
Consider your top product or service. How you can recreate this to appeal to consumers looking for an over-the-top commodity?
Trend signals
Trend signals for Backyard Boldness
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Backyard Boldness trend
6 featured examples from May 16, 2013 to Dec 9, 2015CategoryArt & Design
Modern LED Planters
These Garden LED Accessories Illuminate Outdoor Spaces
The home decor industry can embrace disruptive innovation by incorporating LED planters and innovative lighting solutions into their product offerings.
CategoryArt & Design
Woven Lantern Decor
Etsy's Handmade Hanging Lantern is Decorative and Eccentric
Disruptive innovation opportunity in the craft and artisan industry to create and sell handmade decor products.
CategoryArt & Design
Underwater Light Shows
This Clever Gadget Will Turn Your Pool Party Into a Sensation
Disruptive innovation opportunity: Introducing technologically advanced lighting products and accessories to enhance the pool and spa experience for customers.
CategoryArt & Design
Wireless Outdoor Decorations
These Cordless Ornament Decorative Lights are Eco-Friendly to Boot
Disruptive innovation opportunity for creating innovative and eco-friendly home decor products.
CategoryTech
Interactive Touch Lights
Filimin is a WiFi-Enabled Devices Light That Glows with Others
Smart home technology industry can utilize WiFi-enabled lights to create innovative lighting solutions that enhance user experience and interactivity.
CategoryLife-Stages
LED Tree Swings
German Gonzalez Garrido's Design Puts on a Beautiful Nighttime Light Show
Manufacturing and selling high-tech outdoor recreation equipment, like LED tree swings, can be a new opportunity for companies looking to enter the leisure industry.
