Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Kidult
Celebration
Child-centric celebrations are given a makeover with mature decor.
4.5
Trend score
Trend
What is the Kidult Celebration trend?
Kidult Celebration: No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Trend themes
Themes within the Kidult Celebration trend
Three behaviours holding the trend together01
Adultification of Seasonal Celebrations
Adults are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes through refined decor.
02
Macabre and Gothic Decor
Consumers are embracing macabre and gothic-style decor as an alternative to cartoonish, playful aesthetics.
03
DIY Halloween
Consumers are seeking budget-friendly ways to create unique Halloween decor through DIY projects and life hacks.
Industry implications
What the Kidult Celebration trend means for industry
Where the trend changes the playbookFor
Home Decor
Home decor businesses could explore producing products that follow the emerging trends of refined, macabre decor and seasonal celebration products that appeal to adult audiences.
For
DIY and Craft Supplies
Companies selling DIY and craft supplies can offer products that cater to the rising trend of DIY Halloween projects and life hacks.
For
Sustainability-focused Candles
Candle-making businesses can experiment with sustainability-focused products that appeal to consumers looking for plant-based and animal-free products, while incorporating trendy designs and imagery such as gothic, psychedelic, and skeletal motifs.
Workshop question
How can your brand ease the consumer's fear of adulthood and related responsibilities?
Trend signals
Trend signals for Kidult Celebration
Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%.
Popularity58%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Kidult Celebration trend
7 featured examples from Sep 16, 2014 to Jul 29, 2016CategoryArt & Design
Halloween Life Hacks
Guff Provides Easy DIYs for Halloween House Parties
Retail stores could market and sell DIY Halloween decoration kits.
CategoryArt & Design
Carved Skull Lamps
The Unconventional Lamp Shades Have Been Intricately Carved
The artisanal home decor industry can explore new possibilities in unconventional decorative objects that cater to a niche segment of the market.
CategoryArt & Design
Plaster Hand Candlesticks
These DIY Candlesticks Make Perfect Halloween Centerpieces
Crafters can explore creating DIY Halloween centerpieces using plaster hand candlesticks and unleash their creativity.
CategoryArt & Design
Skull Planters
This Skeletal Vase is Made for Macabre and Modern Homes
Disruptive innovation opportunity: Explore innovative materials, shapes, and finishes to create unique and eye-catching ceramic products for various industries.
CategoryArt & Design
Chromatic Skull Candles
EmberCandleCo's Soy Candles Blend Gothic and Psychedelic Inspirations
The home decor industry can explore innovative designs and materials to create unique and sustainable products that appeal to consumers seeking unconventional and eco-friendly dec…
CategoryArt & Design
Skeletal Flamingo Ornaments
This Outdoor Halloween Decoration Puts a Spin on Classic Lawn Decor
Home decor industry has an opportunity to expand product lines into seasonal themed decorations.
CategoryArt & Design
Halloween Wine Glasses
Jason Lanzoni Designs Spooky Dishware for Themed Parties
Opportunity to create and sell decorative dishware for themed parties and special occasions, catering to consumers looking to add a unique touch to their homes.
