Child-centric celebrations are given a makeover with mature decor
Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Workshop Question - How can your brand ease the consumer's fear of adulthood and related responsibilities?
Trend Themes
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Adultification of Seasonal Celebrations — Adults are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes through refined decor.
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Macabre and Gothic Decor — Consumers are embracing macabre and gothic-style decor as an alternative to cartoonish, playful aesthetics.
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DIY Halloween — Consumers are seeking budget-friendly ways to create unique Halloween decor through DIY projects and life hacks.
Industry Implications
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Home Decor — Home decor businesses could explore producing products that follow the emerging trends of refined, macabre decor and seasonal celebration products that appeal to adult audiences.
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DIY and Craft Supplies — Companies selling DIY and craft supplies can offer products that cater to the rising trend of DIY Halloween projects and life hacks.
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Sustainability-focused Candles — Candle-making businesses can experiment with sustainability-focused products that appeal to consumers looking for plant-based and animal-free products, while incorporating trendy designs and imagery such as gothic, psychedelic, and skeletal motifs.
7 Featured, 63 Examples:
438,604 Total Clicks
Date Range:
Sep 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
