A coffee brand isn't likely the first thing that comes to mind when looking at this handheld appliance, but the Nescafe Dolce Gusto Hair Blow Dryer is in fact a conceptual product tied to the brand.
Designed by Hyunmook Lim and PDF Haus, the blow dryer is designed with male consumers in mind and offers a slim, discreet and very dark aesthetic. The appliance draws inspiration from the coffee maker of the same name and has been conceptually created in a variety of different color options.
Although the Nescafe Dolce Gusto Hair Blow Dryer is merely a concept, it shows how brands might foray into different product verticals in the near future. As brands shift to be more lifestyle-focused, we could see many more companies looking to offer products outside their primary vertical.