Top fashion magazine Harper's Bazaar recently teamed up with Equipment to created a series of fun Emoji emoticons that are perfect to use during this year's national Fashion Week. The emoji pack comes with various emoticon that make reference to popular fashion crazes, celebrities and the overall industry.
The Harper's Bazaar Emojis are great for fashionistas to download and use while their on their smartphones texting friends or Instagraming photos of Fashion Week. The Emoji pack includes fun graphics of all things fashion-related like Birkenstock sandals, velvet ropes, a purple-haired Nicole Richie, a bushel of kale, hairspray and fedora hats. The pack uses illustrations to make reference to various fashion crazes that occurred specifically this year -- such as Pharrell William's bringing the fedora back into style -- as well as cult fashion.
What's Driving This Trend
- Fashion Emojis
- Creating emoji emoticons that are related to popular fashion crazes and celebrities brings a new trend of self-expression to the world of messaging applications.
- Customizable Emojis
- Allowing users to create customized emoji emoticons opens up a new market of personalization and self-expression opportunities for designers and businesses.
- Collaborative Emojis
- Creating collaborative emoji packs between different companies can bring new and unique themes to the market, providing an opportunity for businesses to expand their market by partnering with other companies.
Who This Affects Most
- Fashion Industry
- Creating fashion-related emojis can provide a new platform for brands and designers to utilize self-expression and incorporate everyday fashion terms into the digital world.
- Mobile Industry
- Creating a new Emoji pack for the phone application market can provide a boost to smartphone manufacturers sales, as well as opening new opportunities for application developers in the messaging app industry.
- Entertainment Industry
- Collaborating with entertainment companies to create emoji packs that represent popular culture will lead to cross-market opportunities to reach new target audiences of fans and celebrities.
