E-retailer Shop Jeen is known for pushing style boundaries and their Happy Meal necklace is no exception to this tradition. The statement piece celebrates fast food chain McDonalds and is an affordable translation of Moschino's luxe runway accessory.
After making waves on the runway stage, designer Jeremy Scott's fast-food themed collection for the fashion house is serving as inspiration for affordable brands that are aiming to provide their consumer with the collection's quirky and covetable aesthetic.
The youthful line's standouts were its McDonalds inspired purses, mobile cases and jewelry pieces that resemble this Happy Meal necklace from Shop Jeen. The affordable accessory will set one back an $24, a rate that cuts Moschino's orignial price in half.
Why This Trend Is Growing
- Fashion-inspired Fast Food Accessories
- The trend of translating runway fashion items into affordable fast food accessories offers an opportunity for disruptive innovation in the fashion industry.
- Pop Culture-inspired Jewelry
- The trend of creating pop culture-inspired pieces like the Happy Meal necklace offers an opportunity for disruptive innovation in the accessories industry.
- Affordable Parody Luxury Items
- The trend of creating affordable versions of high-end luxury items like Moschino's fast-food inspired accessories offers an opportunity for disruptive innovation in the parody and novelty goods industry.
Industries Being Reshaped
- Fashion Retail
- The rise of affordable fast food inspired accessories presents an opportunity for disruption within the fashion retail industry.
- Jewelry
- The popularity of pop culture-inspired jewelry presents an opportunity for disruption within the jewelry industry.
- Accessories
- The trend of offering affordable parody luxury items presents an opportunity for disruption within the accessories industry.
