Category
Lifestyle
Assisted Choices
Trend cluster
Category
Appified
Nightlife
Technology and social media revolutionize college culture.
4.7
Trend score
Trend
What is the Appified Nightlife trend?
Appified Nightlife: No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Trend themes
Themes within the Appified Nightlife trend
Three behaviours holding the trend together01
Social Media Event Marketing
The pervasiveness of technology and social media is revolutionizing event marketing for college students and young consumers.
02
Exclusive and Secretive Events
Event-based businesses can leverage exclusivity and secrets to engage and make smart young attendees feel like VIPs.
03
Social Media-Powered Vending Machines
Retailers are catering to the millennial mindset by promoting brands and giving visitors experiences they won't forget through social media-powered vending machines.
Industry implications
What the Appified Nightlife trend means for industry
Where the trend changes the playbookFor
Event Planning and Management
Event-based businesses can leverage technology to create innovative ways to market their services.
For
Technology and Social Media Marketing
Social media event marketing is just one way to tap into the vast business opportunities that technology and social media platforms provide.
For
Retail and Merchandising
Social media-powered vending machines are an example of how brands can use technology to promote themselves and get important insights about their customers.
Workshop question
Taking into account your consumers' exposure to global influences, how does your brand fit in with this broader dialogue?
Trend signals
Trend signals for Appified Nightlife
Trend score 4.7 out of 10, from popularity 80%, activity 52%, freshness 8%.
Popularity80%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Nightlife trend
4 featured examples from Dec 4, 2014 to Aug 15, 2016CategoryLifestyle
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
The alcohol beverage industry can leverage social media platforms to increase engagement with customers and create unique experiences.
CategoryBusiness
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
The entertainment and radio industry can leverage social media vending machines to engage with their target audience, increase brand visibility, and drive online interactions.
CategoryMarketing
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Alcohol brands can create exclusive, immersive experiences for their customers through interactive social media campaigns.
CategoryPop Culture
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
Streaming platforms like Spotify can explore organizing exclusive student concerts to strengthen their connection with university students and increase brand loyalty.
