Technology and social media revolutionize college culture
Implications - No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level.
Workshop Question - Taking into account your consumers' exposure to global influences, how does your brand fit in with this broader dialogue?
Trend Themes
1. Social Media Event Marketing - The pervasiveness of technology and social media is revolutionizing event marketing for college students and young consumers.
2. Exclusive and Secretive Events - Event-based businesses can leverage exclusivity and secrets to engage and make smart young attendees feel like VIPs.
3. Social Media-powered Vending Machines - Retailers are catering to the millennial mindset by promoting brands and giving visitors experiences they won't forget through social media-powered vending machines.
Industry Implications
1. Event Planning and Management - Event-based businesses can leverage technology to create innovative ways to market their services.
2. Technology and Social Media Marketing - Social media event marketing is just one way to tap into the vast business opportunities that technology and social media platforms provide.
3. Retail and Merchandising - Social media-powered vending machines are an example of how brands can use technology to promote themselves and get important insights about their customers.
