Category
Fashion
Smile Cosmetics
Trend cluster
Category
Blatant
Photoshopping
Consumers are double taking surreal, digitally altered images.
4.7
Trend score
Trend
What is the Blatant Photoshopping trend?
Blatant Photoshopping: From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.
Trend themes
Themes within the Blatant Photoshopping trend
Three behaviours holding the trend together01
Surreal Photoshop
The trend of using over-the-top photoshopping to create striking and intruging ads.
02
Humanizing Animals
The trend of humanizing animals to increase empathy and connect with viewers.
03
Literal Typefaced Advertising
The trend of utilizing typography in a more graphic and literal manner to create eye-catching visuals.
Industry implications
What the Blatant Photoshopping trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can utilize these trends to create memorable and attention-grabbing campaigns for clients.
For
Pet Food
The pet food industry can use the trend of humanizing pets to increase brand awareness and create emotional connections with potential customers.
For
Education
The education industry can reference the literal typefaced advertising trend to create attention-grabbing visuals for recruitment and brand awareness campaigns.
Trend signals
Trend signals for Blatant Photoshopping
Trend score 4.7 out of 10, from popularity 65%, activity 67%, freshness 8%.
Popularity65%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Blatant Photoshopping trend
7 featured examples from Feb 19, 2012 to Oct 1, 2013CategoryUnique
Dapperly Dressed Animal Captures
The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes
The fashion industry has disruptive innovation opportunities to create animal fashion apparel and accessories for a unique niche market inspired by the Zoo Book.
CategoryMarketing
Fabric Food Ads
The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
The fashion industry can leverage fabric-made food trends to create unique clothing designs and accessories that resonate with consumers.
CategoryMarketing
Airhead Lip-Locking Ads
The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers
Brands in the food and beverage industries can use experiential marketing and personalization techniques to improve customer experience and brand recognition.
CategoryMarketing
Literal Typefaced Advertising
The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
The advertising industry can leverage literal typeface and creative typography for their campaigns to stand out in a crowded market.
CategoryMarketing
Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are
Using humanized animal ads to drive awareness and donation for animal welfare organizations.
CategoryLifestyle
Caged Animal Abuser Ads
These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers
An opportunity for animal welfare nonprofits to create more effective campaigns that encourage people to take action and support causes related to animal rights advocacy.
CategoryMarketing
Double-Eyed Cat Campaigns
The Pet Show Pet Food Ads by Hermandad are Dizzying
The pet food industry can explore creating dual-flavored products to target picky pets.
