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Blatant Photoshopping

Consumers are double taking surreal, digitally altered images

Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.

SCORE 4.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 386,826 Total Clicks

Date Range: Feb 13 - Nov 13

Trending: Warm

Consumer Insight Topics: Marketing Print Billboards

Featured Examples

Dapperly Dressed Animal Captures - The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes

SCORE 6.5

Warm 23,123 Clicks Pub: Mar 22, 13

Dapperly Dressed Animal Captures

The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes

With the amount of fashion editorials and print advertisements floating about, it takes something really unique and unusual to catch a consumer’s attention, but the Zoo Book by Yago Partal... [More]

Fabric Food Ads - The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion

SCORE 6.2

Warm 31,603 Clicks Pub: Apr 9, 13

Fabric Food Ads

The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion

The Issey Miyake Pleats Please ad campaign serves up some delicious style for the spring and summer season. Of course, these particular looks featured in the print ads will have people craving... [More]

Airhead Lip-Locking Ads - The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers

SCORE 4.8

Average 5,439 Clicks Pub: Jun 9, 13

Airhead Lip-Locking Ads

The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers

In the ‘Kiss’ ads promoting for Topline Gum, gum bubbles transform into the heads of lovers. Each print ad features a different person-gum couple engaging in some light lip-locking action.... [More]

Literal Typefaced Advertising - The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy

SCORE 5.4

Warm 7,088 Clicks Pub: Oct 1, 13

Literal Typefaced Advertising

The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy

Typography provides designers with incredible freedom to express their imaginative ideas, but how often do you see it applied in the way that it is in the SVA Take it On campaign? In promotion of... [More]

Human-Eyed Pet Ads - The RSPCA Qld Campaign Shows How Similar People and Animals Are

SCORE 3.8

Mild 5,101 Clicks Pub: Jun 26, 13

Human-Eyed Pet Ads

The RSPCA Qld Campaign Shows How Similar People and Animals Are

If something seems slightly odd about the animals featured in the RSPCA Qld campaign, that is because they have been given human eyes. The eeriest, of course, being the cat. Nevertheless, by trading... [More]

Caged Animal Abuser Ads - These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers

SCORE 1.7

Untested 1,825 Clicks Pub: Feb 10, 13

Caged Animal Abuser Ads

These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers

These animal rights advocacy ads reverse the roles on animal abusers by putting them in cages instead of animals. The ads are advocating jail time for those that abuse animals. They present three... [More]