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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,381 more

Blatant Photoshopping

Consumers are double taking surreal, digitally altered images

Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
450,555 Total Clicks
Date Range:
Feb 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Dapperly Dressed Animal Captures
Dapperly Dressed Animal Captures
The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes
With the amount of fashion editorials and print advertisements floating about, it takes something really unique and unusual to catch a consumer’s attention, but the Zoo Book by Yago Partal... MORE
Fabric Food Ads
Fabric Food Ads
The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
The Issey Miyake Pleats Please ad campaign serves up some delicious style for the spring and summer season. Of course, these particular looks featured in the print ads will have people craving... MORE
Airhead Lip-Locking Ads
Airhead Lip-Locking Ads
The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers
In the ‘Kiss’ ads promoting for Topline Gum, gum bubbles transform into the heads of lovers. Each print ad features a different person-gum couple engaging in some light lip-locking action.... MORE
Literal Typefaced Advertising
Literal Typefaced Advertising
The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
Typography provides designers with incredible freedom to express their imaginative ideas, but how often do you see it applied in the way that it is in the SVA Take it On campaign? In promotion of... MORE
Human-Eyed Pet Ads
Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are
If something seems slightly odd about the animals featured in the RSPCA Qld campaign, that is because they have been given human eyes. The eeriest, of course, being the cat. Nevertheless, by trading... MORE
Caged Animal Abuser Ads
Caged Animal Abuser Ads
These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers
These animal rights advocacy ads reverse the roles on animal abusers by putting them in cages instead of animals. The ads are advocating jail time for those that abuse animals. They present three... MORE
Double-Eyed Cat Campaigns
Double-Eyed Cat Campaigns
The Pet Show Pet Food Ads by Hermandad are Dizzying
Cats can be picky eaters, which is why the Pet Show Pet Food company created a line of two flavored cat foods, and to promote it they commissioned the Brazilian agency Hermandad to design their advertising… MORE

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