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Blatant Photoshopping

Consumers are double taking surreal, digitally altered images

Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
376,553 Total Clicks
Feb 13 - Nov 13
Warm
MarketingPrintBillboards
Featured Examples
Dapperly Dressed Animal Captures - The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes
SCORE 6.6
Warm 22,914 Clicks Pub: Mar 22, 13
Dapperly Dressed Animal Captures
The Zoo Book by Yago Partal Displays Cute Animals in Chic Clothes
With the amount of fashion editorials and print advertisements floating about, it takes something really unique and unusual to catch a consumer’s attention, but the Zoo Book by Yago Partal... [More]
Fabric Food Ads - The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
SCORE 6.3
Warm 30,640 Clicks Pub: Apr 9, 13
Fabric Food Ads
The Issey Miyake Pleats Please Campaign Depicts Delicious Fashion
The Issey Miyake Pleats Please ad campaign serves up some delicious style for the spring and summer season. Of course, these particular looks featured in the print ads will have people craving... [More]
Airhead Lip-Locking Ads - The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers
SCORE 4.9
Average 5,351 Clicks Pub: Jun 9, 13
Airhead Lip-Locking Ads
The 'Kiss' Ads Have Gum Bubbles Transforming into Lovers
In the ‘Kiss’ ads promoting for Topline Gum, gum bubbles transform into the heads of lovers. Each print ad features a different person-gum couple engaging in some light lip-locking action.... [More]
Literal Typefaced Advertising - The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
SCORE 5.5
Warm 6,929 Clicks Pub: Oct 1, 13
Literal Typefaced Advertising
The SVA Take it On Campaign Employs an In-Your-Face Visual Strategy
Typography provides designers with incredible freedom to express their imaginative ideas, but how often do you see it applied in the way that it is in the SVA Take it On campaign? In promotion of... [More]
Human-Eyed Pet Ads - The RSPCA Qld Campaign Shows How Similar People and Animals Are
SCORE 3.8
Mild 4,998 Clicks Pub: Jun 26, 13
Human-Eyed Pet Ads
The RSPCA Qld Campaign Shows How Similar People and Animals Are
If something seems slightly odd about the animals featured in the RSPCA Qld campaign, that is because they have been given human eyes. The eeriest, of course, being the cat. Nevertheless, by trading... [More]
Caged Animal Abuser Ads - These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers
SCORE 1.8
Untested 1,783 Clicks Pub: Feb 10, 13
Caged Animal Abuser Ads
These Animal Rights Advocacy Print Ads Reverse the Roles on Abusers
These animal rights advocacy ads reverse the roles on animal abusers by putting them in cages instead of animals. The ads are advocating jail time for those that abuse animals. They present three... [More]
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