Category
Business
Assisted Conversion
Trend cluster
Category
Consumer
Controlled
Involving consumers in the creation of products boosts branding.
3.2
Trend score
Trend
What is the Consumer Controlled trend?
Consumer Controlled: A step above crowdsourcing, consumer-controlled innovations allow customers to take part in the creation of actual products. This signifies a shift in the consumer-company dynamic, as it becomes clear the best way to ensure customer satisfaction, is to give the customer control of the brand.
Trend themes
Themes within the Consumer Controlled trend
Three behaviours holding the trend together01
Consumer-controlled Innovation
Consumer-controlled products are quickly becoming the norm, as brands realize that customer involvement in the creation process leads to brand loyalty and greater customer satisfaction.
02
Crowdsourced Campaigns
Crowdsourced campaigns are increasing in popularity as they provide a unique opportunity for customers to engage with brands and have a say in the final outcome of a product.
03
Community-Driven Innovation
Community-driven innovation, such as crowdsourcing, allows brands to foster deeper relationships with their customers through collaboration and co-creation.
Industry implications
What the Consumer Controlled trend means for industry
Where the trend changes the playbookFor
Marketing
Consumer-controlled, crowdsourced campaigns offer an excellent opportunity for marketers to engage with customers and build brand loyalty.
For
Product Design
Consumer-controlled product design provides a unique opportunity for product designers to create products that align with customer needs and wants.
For
Technology
Community-driven innovation can spark disruptive innovation opportunities in the technology industry, as customers offer unique insights into what they want and need in new products.
Trend signals
Trend signals for Consumer Controlled
Trend score 3.2 out of 10, from popularity 52%, activity 35%, freshness 8%.
Popularity52%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Consumer Controlled trend
6 featured examples from Jul 23, 2012 to Jan 9, 2015CategoryWorld
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
Airlines can adopt the KLM Must See Map concept to enhance their marketing strategies and improve customer experience.
CategoryMarketing
Crowdsourced Chip Contests
Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative
The food and beverage industry can leverage the crowdsourcing trend to engage consumers in product innovation and develop unique flavors.
CategoryMarketing
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
Opportunity for breweries and other food and beverage businesses to incorporate community crowdsourcing and urban farming into their production processes to create a unique and su…
CategoryTech
Gaming Logo Mockups
This Contest Invites Designers to Mockup the Playstation 4 Logo
Opportunity for graphic designers to showcase their skills and create innovative logos for gaming companies.
CategoryPop Culture
Crowdfunded Show-Reviving Sites
The Reupp Platform Lets Users Pledge Money to Revive TV Shows
Reupp's platform can disrupt the traditional model of television production by introducing crowdfunding as a source of funding and demand gauge.
CategoryTech
Empowering Consumer Apps
The Crowdsourced OpenLabel App Helps Consumers Voice Opinions
The OpenLabel app's focus on disclosing toxic ingredients in cosmetics and personal care products presents an opportunity for the beauty industry to innovate and create safer, mor…
