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Consumer Controlled

Involving consumers in the creation of products boosts branding

Implications - A step above crowdsourcing, consumer-controlled innovations allow customers to take part in the creation of actual products. This signifies a shift in the consumer-company dynamic, as it becomes clear the best way to ensure customer satisfaction, is to give the customer control of the brand.

SCORE 3.6

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 54 Related: 108,544 Total Clicks

Date Range: Jul 12 - Jan 15

Trending: Mild

Consumer Insight Topics: Business Retail

Featured Examples

Crowdsourced Travel Maps - KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees

SCORE 4.3

Average 1,415 Clicks Pub: Feb 14, 13

Crowdsourced Travel Maps

KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees

KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the... [More]

Crowdsourced Chip Contests - Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative

SCORE 4.6

Average 4,353 Clicks Pub: Jul 23, 12

Crowdsourced Chip Contests

Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative

The Lay’s ‘Do Us a Flavor’ campaign has just launched, and its asking Lay’s-loving Americans to get creative and help it come up with its next chip flavor. To do so, the... [More]

Community Crowdsourced Beer - Meantime Brewing's Hop Harvest is Happening Across the City of London

SCORE 4.7

Average 2,473 Clicks Pub: Oct 1, 13

Community Crowdsourced Beer

Meantime Brewing's Hop Harvest is Happening Across the City of London

You might expect a hop harvest to take place in a field, but for Londoners this year, Meantime Brewing set up something a little closer to home. Earlier this year, Meantime Brewing planted hops... [More]

SCORE 3.8

Mild 5,243 Clicks Pub: Feb 21, 13

Gaming Logo Mockups

This Contest Invites Designers to Mockup the Playstation 4 Logo

With all the excitement and mystery surrounding Sony’s February 20th announcement, one design company asked the design community to create their own ideas for a PlayStation 4 logo. 99 Designs... [More]

Crowdfunded Show-Reviving Sites - The Reupp Platform Lets Users Pledge Money to Revive TV Shows

SCORE 1.4

Untested 652 Clicks Pub: Jul 12, 13

Crowdfunded Show-Reviving Sites

The Reupp Platform Lets Users Pledge Money to Revive TV Shows

If you’ve ever felt like your favorite television show was cancelled prematurely, you can now do something about it with the Reupp platform. Built by a team based in Sweden, Reupp allows users... [More]

Empowering Consumer Apps - The Crowdsourced OpenLabel App Helps Consumers Voice Opinions

SCORE 1.3

Untested 392 Clicks Pub: Jan 9, 15

Empowering Consumer Apps

The Crowdsourced OpenLabel App Helps Consumers Voice Opinions

Just as there are apps like Skin Deep and Think Dirty to tell you what kinds of toxic ingredients may be in your cosmetics, there’s the OpenLabel app for all sorts of other products from... [More]

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