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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Consumer Controlled

Involving consumers in the creation of products boosts branding

Implications - A step above crowdsourcing, consumer-controlled innovations allow customers to take part in the creation of actual products. This signifies a shift in the consumer-company dynamic, as it becomes clear the best way to ensure customer satisfaction, is to give the customer control of the brand.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
119,475 Total Clicks
Date Range:
Jul 12 — Jan 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Crowdsourced Travel Maps
Crowdsourced Travel Maps
KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the... MORE
Crowdsourced Chip Contests
Crowdsourced Chip Contests
Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative
The Lay’s ‘Do Us a Flavor’ campaign has just launched, and its asking Lay’s-loving Americans to get creative and help it come up with its next chip flavor. To do so, the... MORE
Community Crowdsourced Beer
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
You might expect a hop harvest to take place in a field, but for Londoners this year, Meantime Brewing set up something a little closer to home. Earlier this year, Meantime Brewing planted hops... MORE
Gaming Logo Mockups
Gaming Logo Mockups
This Contest Invites Designers to Mockup the Playstation 4 Logo
With all the excitement and mystery surrounding Sony’s February 20th announcement, one design company asked the design community to create their own ideas for a PlayStation 4 logo. 99 Designs... MORE
Crowdfunded Show-Reviving Sites
Crowdfunded Show-Reviving Sites
The Reupp Platform Lets Users Pledge Money to Revive TV Shows
If you’ve ever felt like your favorite television show was cancelled prematurely, you can now do something about it with the Reupp platform. Built by a team based in Sweden, Reupp allows users... MORE
Empowering Consumer Apps
Empowering Consumer Apps
The Crowdsourced OpenLabel App Helps Consumers Voice Opinions
Just as there are apps like Skin Deep and Think Dirty to tell you what kinds of toxic ingredients may be in your cosmetics, there’s the OpenLabel app for all sorts of other products from... MORE

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Crowdsourced Reward Apps
Crowdsourced Reward Apps
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Context-Adding Phone Apps
Context-Adding Phone Apps
The Humin App Contextualizes Your Phone Contacts
Crowdsourced City Cleanup Apps
Crowdsourced City Cleanup Apps
Cif Demonstrated the Strength of Its Cleaners by Street Cleaning
Democratic Activist Apps
Democratic Activist Apps
Loomio Enables Crowdsourced Decision Making for Protests and Non-Profits
Chemical Revealing Cosmetic Apps
Chemical Revealing Cosmetic Apps
‘Think Dirty’ is an App that Reveals Chemicals in Beauty Products
Ingredient-Revealing Apps
Ingredient-Revealing Apps
The Think Dirty App States What's Really in Your Makeup
Cosmetic Safety-Detecting Apps
Cosmetic Safety-Detecting Apps
This Skin Deep App Tells you What Chemicals are in Your Cosmetics
Simplistically Chic Cookbook Apps
Simplistically Chic Cookbook Apps
The Modernist Cuisine Recipe App is Loaded with How-To Videos
play_circle_filled Colorful Geometric Food Posters
Colorful Geometric Food Posters
The Food Throttle Diet App Campaign is Super Fresh
Comparative Beverage Consumption Stats
Comparative Beverage Consumption Stats
This Beer vs Coffee Infographic Shows Effects on the Brain
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
Retro Square Wine Bottles
Retro Square Wine Bottles
The California Square Wine Bottle is Elegant and Vintage Rectangular
Flavored Autumn Alcoholic Beverages
Flavored Autumn Alcoholic Beverages
Birra Fresca Cucumber Mint IPA is an Utterly Refreshing Drink
Spicy Caramel Beers
Spicy Caramel Beers
The 'Kentucky Ryed Chiquen' is Not What You Think it is
play_circle_filled Global Brewery Apprenticeship Contests
Global Brewery Apprenticeship Contests
The Meantime Brewing Company is Offering a Global Beer Tour
Temperature-Telling Mugs
Temperature-Telling Mugs
The Brando Coffee Mug Displays Your Beverage's Temperature
Buckling Beer Accessories
Buckling Beer Accessories
This Six Pack Beer Belt Looks Like a Duffman Accessory
College-Appropriate Coin Accumulators
College-Appropriate Coin Accumulators
The Red Cup Jar is a Fun Way for Students to Collect Cash
play_circle_filled Crowdfunded Subscription Platforms
Crowdfunded Subscription Platforms
The Patreon Platform Lets Artists Collect Subscriptions
play_circle_filled Crowdfunded Loan Platforms
Crowdfunded Loan Platforms
The 'hellomerci' Platform Helps You Get a Loan While Avoiding the Bank
Online School Fundraiser Platforms
Online School Fundraiser Platforms
The 'Pledgecents' Platform Lets Schools Leverage Crowdfunding
Kid-Friendly Crowdfunding Platforms
Kid-Friendly Crowdfunding Platforms
'Piggybackr' Teaches Youth the Power of Crowdfunding
Research-Funding Web Platforms
Research-Funding Web Platforms
Microryza Crowdfunds Innovative Science Research Projects
Social Good Entertainment
Social Good Entertainment
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Crowdfunding Community Offshoots
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CSI's Catalyst is a Platform for Funding Social Projects
Map Adorned Journals
Map Adorned Journals
The Paula Scher 'Maps' Mini Notebook Collection Guides Your Way
Rubber City Maps
Rubber City Maps
Beirut Map Art by Marwan Rechmaoui Emphasizes Class Differences
Sprinkle-Accented Maps
Sprinkle-Accented Maps
This DIY Project Lets You Accentuate Customized Pictures with Sprinkles
Anticipated Console Mockups
Anticipated Console Mockups
Gavin Ringquist Applies His Own Designs for the Upcoming PlayStation 4
play_circle_filled Social Media-Sharable Consoles
Social Media-Sharable Consoles
The New PlayStation Will Allow Users Share Video Over Social Media
Next-Gen Controller Concepts
Next-Gen Controller Concepts
NeoGAF Users Create Their Own Concepts for the New Controller for PS4
Intuitive Urban Routing Apps
Intuitive Urban Routing Apps
Google Maps for iPhone Returns to the Delight of Diligent Users
Typographic Console Backgrounds
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‘The Studio’ Program Creates Unique Background Themes
play_circle_filled Documentary Gaming Trailers
Documentary Gaming Trailers
BioShock Infinite Has the First Historic Documentary Game Trailer
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Antarctic Time Zone Maps
Never Again Wonder the Time in the Southern Tundra of the North
Location Icon Avian Abodes
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The Project Google Birdhouse Maps Out Flight Destinations
Map-Based Design Guides
Map-Based Design Guides
Dazeen's World Design Guide Maps Out Design Events in the World
Social Media Sickness Trackers
Social Media Sickness Trackers
This Infographic Uses Twitter for Tracking the Flu
Vital Sign Video Games
Vital Sign Video Games
The Biometric Steam Box Controller Confirmed in Development
Crowdfunding for Social Start-ups
Crowdfunding for Social Start-ups
'33needs' is a Website Helping to Start Companies with Purpose
Search Engine-Mapped Goals
Search Engine-Mapped Goals
Google Zietgeist Resolutions Unites the World and Encourages Progress
Community Funding Platforms
Community Funding Platforms
Smallknot Helps You Invest in Small Businesses in Your Neighborhood
Country Star Literacy Programs
Country Star Literacy Programs
Braid Paisley and Pepsico Launch 'Tune in to Giving'
Scrumptiously Disguised Stationery
Scrumptiously Disguised Stationery
Peco Mart 'Snack Memos' Look Like Tasty Treats
Luminous Sci-Fi Gaming Devices (UPDATE)
Luminous Sci-Fi Gaming Devices (UPDATE)
The PDP TRON Controllers Gets a Cyberspace Makeover
Comic Book-Infused Tees (UPDATE)
Comic Book-Infused Tees (UPDATE)
Comme des Garcons and Matt Groening Re-Release a Line
Wholesome Harvest Branding
Wholesome Harvest Branding
Late July Tortillas Packaging Has a Healthy Homegrown Appeal
Devious Chip Promotions
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Call of Duty's New 'Rank Up' Program Tarnishes an 8-Million-Man Tribe
DIY Chip Vending Machines
DIY Chip Vending Machines
Lay's Argentina Invites Users to Make Their Own Chips
Spitted Snack Art
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The Daniel Eatock ‘Processed Potatoes’ Pieces are Less than Appetizing
Console-Branded Gaming Screens
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The PlayStation 3D Display is Designed for Gamers on a Budget
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The Sony PlayStation Vita Has All Your Entertainment Needs Covered
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Crowdsourced Snack Ads
The Doritos 'King of Ads' Commercial Contest Gives Consumers Control
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Short Attention Span Marketing
Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz