The Lay's 'Do Us a Flavor' campaign has just launched, and its asking Lay's-loving Americans to get creative and help it come up with its next chip flavor.
To do so, the brand has launched a Facebook flavor submission tool and built a Lay's pop-up store in the middle of Time Square in New York. Here, passersby can sample new chip flavors, submit their own, and also receive help from celebrity Michael Symon and actress Eva Longoria on their submissions. The two celebs will also help choose three finalists in the flavor contest.
The contest is in celebration of Lay's 75th anniversary next year. The person who submits the winning flavor will get $1 million or $1 of the chip's 2013 net sales, whichever is more, says Yahoo Finance, and the two runner-up flavors will get $50,000 each.