There's a pair of new Lay's flavors and they promise to appeal to fans of Doritos and Funyuns since they provide a mashup experience. For the first time ever, Lay's is pulling these flavors from PepsiCo's Frito-Lay division and turning them into potato chip snacks.
The Flavor Swap line now includes Lay's Doritos Cool Ranch, which answers the question "Ever wondered what Doritos Cool Ranch flavor would taste like on Lay's chips?" and Lay's Wavy Funyuns Onion, which offer the taste of rings on wavy chips.
Over the years, Lay's has taken flavor inspiration from so many places outside of itself and these new snacks make the most of flavors that are already beloved by fans within the snack category.
Key Themes Behind This Trend
- Flavor Mashup
- There is an opportunity for snack companies to create mashup flavors of popular snacks, as Lay's has done with their new Doritos Cool Ranch and Wavy Funyuns Onion chips.
- Cross-brand Collaborations
- Collaborating with other popular snack brands like Lay's did with Doritos and Funyuns can create new and exciting flavor experiences for consumers.
- Innovative Snacking
- Some consumers crave unique and innovative snack experiences, opening up the possibility for companies to explore and experiment with new flavors and combinations.
Where This Applies
- Snack Foods
- Snack food companies have the opportunity to create new flavors and combinations that appeal to customers and differentiate their products from competitors.
- Food and Beverage Collaboration
- Partnering with other companies in the food and beverage industry to create new flavor experiences can increase product innovation and customer appeal.
- Brand Extension
- Expanding a brand's product offerings, as Lay's did by creating potato chips with flavors from their sister brands, can increase visibility and customer loyalty.
