Brands turn to purposely awkward branding to relate to consumers
Implications - Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture.
4 Featured, 34 Examples:
203,871 Total Clicks
Date Range:
Apr 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:
