Brands turn to purposely awkward branding to relate to consumers
Implications - Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture.
Trend Themes
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Awkward Advertising — Brands are using purposely awkward advertising to humanize their brand to tap into popular culture. Disruptive innovation minds can create new types of experiences and commercials to relay products in this humorous and offbeat way.
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Ironic Fashion — Fashion brands are tapping into ironic and comedic fashion products to attract attention from consumers. Disruptive innovation can come from creating fashion trends that resonate with newer pop culture fads.
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Artistic Awkwardness — Artists are using awkward and uncomfortable positioning of subjects to make their artwork appear edgy, rough and novel. Disruptive innovation experts can use this creative approach in branding their products with a unique positioning and perspective.
Industry Implications
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Marketing — Marketing professionals can reference the awkward approach to advertising to tap into popular culture and to humanize their brand through humor.
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Fashion — Fashion industry professionals can reference the ironic and comedic take on fashion trends to create fashion products that resonate with new cultural fads.
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Art and Photography — Art and photography industries can utilize the awkward and uncomfortable positioning of subjects to make their works more edgy, rough, and novel. They can use this creative approach to generate a new offbeat style in their products.
4 Featured, 33 Examples:
219,487 Total Clicks
Date Range:
Apr 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:
