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Glamorizing Awkward

Brands turn to purposely awkward branding to relate to consumers

Implications - Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
193,594 Total Clicks
Apr 13 - Nov 13
Warm
Pop CultureMarketingHumorBranding
Featured Examples
Awkwardly Positioned Model Shoots - Sanja Bistricic Captured Her Subjects in Unusual Poses
SCORE 6.6
Warm 13,928 Clicks Pub: Nov 15, 13
Awkwardly Positioned Model Shoots
Sanja Bistricic Captured Her Subjects in Unusual Poses
Photographer Sanja Bistricic captured her models in awkwardly positioned ways, making them look edgy, rough and artistic. When asked about how she would describe her work she said, “people... [More]
Ironic Comedian T-Shirts - The Will Ferrell 'Swag' T-Shirt from Fancy is Perfect for Class Clowns
SCORE 4.7
Average 14,247 Clicks Pub: Aug 6, 13
Ironic Comedian T-Shirts
The Will Ferrell 'Swag' T-Shirt from Fancy is Perfect for Class Clowns
Fans of the fantastically hilarious Will Ferrell will rejoice to know that some new comedian t-shirts are available from Fancy, displaying Will Ferrell’s smug mug on their fronts, with the... [More]
Awkward Arm Shaking Ads - The 'Awkward Shake' Video Showcases a Funny Hand Motion
SCORE 3.2
Mild 824 Clicks Pub: Jun 22, 13
Awkward Arm Shaking Ads
The 'Awkward Shake' Video Showcases a Funny Hand Motion
The Awkward Shake ad highlights a certain hand motion that men will undoubtedly recognize.  Created by the 7th Chamber company for the UK drink company ‘For Goodness Shake,’ the... [More]
Awkward Youth Commercials - Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
SCORE 2.2
Untested 696 Clicks Pub: Apr 8, 13
Awkward Youth Commercials
Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
These awkward soda pop commercial is a new way companies are trying to relate to a younger audience. Sprite’s new campaign entitled ‘Obey You’ features various clips of individuals in... [More]
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