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Glamorizing Awkward

Brands turn to purposely awkward branding to relate to consumers

Implications - Brands are turning to comically awkward advertising and products in order to come across as relatable. Awkwardness has become a popular aspect of humor, and is a more subtle approach to comedy. Consumers respond well to this approach because it humanizes brands, and signals that a company is tapped into popular culture.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
199,043 Total Clicks
Date Range:
Apr 13 — Nov 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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