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Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture

 - Apr 8, 2013
References: youtube & popsop
These awkward soda pop commercial is a new way companies are trying to relate to a younger audience.

Sprite’s new campaign entitled ‘Obey You’ features various clips of individuals in situations that many youths can relate to. From getting the cold shoulder on a date to drinking from the same soda bottle, these experiences reflect the modern day feelings and situations of the younger generation. One of the more humorous sketches shown has two young men awkwardly sharing a Sprite drink at their table. After the first guy takes a sip from the bottle the other guy takes a gulp afterwards.

Awkwardness is something many people can relate to, as this Sprite commercial demonstrates.