Desnobbification

Appealing to the credit-crunched consumer, brands seek to abandon luxury

Implications - Popularizing a more derelict and laid back approach to lifestyle, brands are using products and marketing that mocks luxury in order to better relate to a credit-crunched market. Ironically creating a sense of aspiration around being less indulgent, this approach is a shift towards more relatable branding.
SCORE 3.2
Popularity
Activity
Freshness
Megatrends
Patterns
527,151 Total Clicks
May 12 - Oct 13
Mild
Featured Examples
Ignorantly Humongous Bling - The Hundreds x Ben Baller Gold Chain is Worth $3,115,000 USD
SCORE 5.4
Warm 2,599 Clicks Pub: Apr 1, 13
Ignorantly Humongous Bling
The Hundreds x Ben Baller Gold Chain is Worth $3,115,000 USD
Considering what day it is, the The Hundreds x Ben Baller Gold Chain could easily be taken as an April’s Fools Day prank. The biggest bling anyone has set their eyes on before, Baller tells... [More]
Elitist Joke Sweaters - Add Some Humor to Your Closet with the Harvard Law Just Kidding Sweater
SCORE 3.8
Mild 15,342 Clicks Pub: Aug 27, 13
Elitist Joke Sweaters
Add Some Humor to Your Closet with the Harvard Law Just Kidding Sweater
The Harvard Law just kidding sweatshirt is a hilarious piece of apparel. If you believe the stereotype that Harvard is filled with outrageously intelligent yet snobby students, you’ll love... [More]
Fool-Proof Vino Branding - Learn the Basics About Drinking and Food Pairings with Wines for Dummies
SCORE 3.4
Mild 2,149 Clicks Pub: Jun 6, 13
Fool-Proof Vino Branding
Learn the Basics About Drinking and Food Pairings with Wines for Dummies
Based on the Dummies book series which breaks down all kinds of complicated life skills into simple-to-follow guides, the Wines for Dummies collection makes drinking wine as easy as pie. Not just... [More]
Defaced Designer Storefronts - Street Artist Kidult Vandalizes Marc Jacobs NYC Boutique
SCORE 3.5
Mild 4,886 Clicks Pub: May 12, 12
Defaced Designer Storefronts
Street Artist Kidult Vandalizes Marc Jacobs NYC Boutique
The infamous street artist Kidult vandalized a Marc Jacobs NYC storefront, as he checks off yet another high-profile designer from his hitlist. The SoHo boutique was tagged with the word “ART&#... [More]
Pretentious Personality Phenotypes - Core77 Breaks Down Designer Stereotypes into Seven Titles
SCORE 1.7
Untested 1,999 Clicks Pub: Dec 20, 12
Pretentious Personality Phenotypes
Core77 Breaks Down Designer Stereotypes into Seven Titles
Designers have somehow managed to acquire themselves a notoriously eccentric yet scrutinizing stereotype, but exactly how many kinds of designer stereotypes are there? Core77’s designer... [More]
Haute Cuisine Chews - Foie Gras Bubblegum is a Gooey Alternative to the French Delicacy
SCORE 1.1
Untested 448 Clicks Pub: May 4, 12
Haute Cuisine Chews
Foie Gras Bubblegum is a Gooey Alternative to the French Delicacy
Freshen up after a meal of caviar and toast with a tasty chew of this Foie Gras Bubblegum. If you grew up tucking into Lobster Humidors and delicate souffl├ęs, reaching for a ho-hum stick of... [More]
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