Appealing to the credit-crunched consumer, brands seek to abandon luxury
Implications - Popularizing a more derelict and laid back approach to lifestyle, brands are using products and marketing that mocks luxury in order to better relate to a credit-crunched market. Ironically creating a sense of aspiration around being less indulgent, this approach is a shift towards more relatable branding.
Trend Themes
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Desnobbification — Brands that reject luxury and prestige to cater to credit-crunched consumers.
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Defacement — Street art as a commentary on luxury brands.
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Stereotype Humor — Mocking snobbish behavior and elite educational institutions.
Industry Implications
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Luxury Goods — Opportunity to explore marketing and branding alternatives to classic luxury.
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Fashion — How street style and culture can be used as inspiration to subvert high-end fashion.
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Food and Beverage — Innovations in food and beverage that reimagines traditional recipes in new ways.
6 Featured, 54 Examples:
634,812 Total Clicks
Date Range:
May 12 — Oct 13
Trending:
Mild
Consumer Insight Topics:
