The infamous street artist Kidult vandalized a Marc Jacobs NYC storefront, as he checks off yet another high-profile designer from his hitlist. The SoHo boutique was tagged with the word "ART" scrawled across the brick exterior in fluroscent pink spray paint.
Kidult is known for his series of defaced designer storefronts where the likes of Hermes, Christian Louboutin, Céline and Louis Vuitton have all reserved their fair share of paint. The artist's website also shows other works providing cheeky parodies of clothing brands like Supreme and YSL.
The street artist states on his site the reasoning behind his vandalistic retail works is to provide a commentary on how luxury brands have abused graffiti art for commercial purposes. These labels have glamorized the nature of street art, yet removed the underground culture behind the work, according to Kidult.
Additional Images: Twitter | highsnobiety
Why This Trend Is Growing
- Luxury Brands' Graffiti Inspirations
- Luxury Brands have taken inspiration from Graffiti art to advertise and sell their products providing a new opportunity for unyielding disruptive collaborations.
- Graffiti, Art and Commercialism
- A trend of Graffiti, Art and Commercialism is emerging which is providing an opportunity to explore open-air museums with creative approaches.
- Street Art Anti-culture
- Street Art as Anti-culture is proving to be one of the emerging trends that challenges brands about their preconceptions and doing what is required to stay ahead of the curve.
Industries Being Reshaped
- Luxury Retail
- Luxury Retail companies can participate in events and exhibitions like street art open-air museums to provide an authentic experience of Graffiti art to consumers.
- Art and Design
- Art and Design businesses have an opportunity to collaborate with street-artists to commercialize their consumer and business products through unique and disruptive designs.
- Fashion Retail
- Fashion Retail companies can explore and partner with emerging Graffiti Art sub-cultures and create unique uniforms and style-sets promoting street-art inspired clothing lines.
