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Bartering Branding

Companies are turning to alternative giveaways to promote products

Implications - Vending machines and similar projects that allow consumers to trade things other than money for goods not only create a memorable experience, but a branding opportunity as well. Having people trade social media sharing for a product doubles as promotional material, due to the novel approach to distribution.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
311,539 Total Clicks
Date Range:
Dec 12 — Nov 13
Trending:
Mild

Featured Examples

Facial Recognition Snack Machines
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... MORE
play_circle_filled Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
Instead of taking cash, the Pepsi ‘Like Machine’ accepts Facebook likes as payment. People who liked the Pepsi page received a free soda from the machine. The machine works by... MORE
play_circle_filled Tweeting Clothes Dispensers
Tweeting Clothes Dispensers
Billboard Vending Machines Award Tweeters Who Compete for Soft Shirts
Exchanging Tweets for food and breakfast are becoming more popular, and men’s clothing retailer Allen Solly has paired up with ad agency Oglivy India to create one the world’s first... MORE
play_circle_filled Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
Douwe Egberts, a South African coffee company, came up with a incredibly clever marketing campaign; a coffee vending machine that uses facial recognition to detect when a person yawns in order to... MORE
Friendship-Powered Vending Machines
Friendship-Powered Vending Machines
The Milka Vending Machine Releases Treats When Hands are Held
Milka, a Swiss chocolate brand, is sharing the love again by offering free chocolate when strangers hold hands. In Argentina, a vending machine was placed in a public location with a Milka cow in... MORE
play_circle_filled Break-Encouraging Vending Machines
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
The Amstel Pause beer vending machine requires you to do nothing. To receive a free beer, all one has to do is press a button and wait three minutes. After the full three minutes has passed, a cold... MORE

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