Bartering Branding

Companies are turning to alternative giveaways to promote products

Implications - Vending machines and similar projects that allow consumers to trade things other than money for goods not only create a memorable experience, but a branding opportunity as well. Having people trade social media sharing for a product doubles as promotional material, due to the novel approach to distribution.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
286,150 Total Clicks
Dec 12 - Nov 13
Mild
Featured Examples
Facial Recognition Snack Machines - This Facial Recognition Vending Machine Personalizes Purchases
SCORE 6.4
Warm 17,932 Clicks Pub: Oct 17, 13
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... [More]
Social-Powered Vending Machines - The Pepsi 'Like Machine' Dispenses Sodas for Likes
SCORE 4.7
Average 2,164 Clicks Pub: Jun 1, 13
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
Instead of taking cash, the Pepsi ‘Like Machine’ accepts Facebook likes as payment. People who liked the Pepsi page received a free soda from the machine. The machine works by... [More]
Tweeting Clothes Dispensers - Billboard Vending Machines Award Tweeters Who Compete for Soft Shirts
SCORE 3.2
Mild 1,245 Clicks Pub: Dec 16, 12
Tweeting Clothes Dispensers
Billboard Vending Machines Award Tweeters Who Compete for Soft Shirts
Exchanging Tweets for food and breakfast are becoming more popular, and men’s clothing retailer Allen Solly has paired up with ad agency Oglivy India to create one the world’s first... [More]
Yawn-Activated Vending Machines - Douwe Egberts' Coffee Machine is Clever Marketing
SCORE 4
Average 2,549 Clicks Pub: Jul 19, 13
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
Douwe Egberts, a South African coffee company, came up with a incredibly clever marketing campaign; a coffee vending machine that uses facial recognition to detect when a person yawns in order to... [More]
Friendship-Powered Vending Machines - The Milka Vending Machine Releases Treats When Hands are Held
SCORE 3.5
Mild 2,655 Clicks Pub: Sep 8, 13
Friendship-Powered Vending Machines
The Milka Vending Machine Releases Treats When Hands are Held
Milka, a Swiss chocolate brand, is sharing the love again by offering free chocolate when strangers hold hands. In Argentina, a vending machine was placed in a public location with a Milka cow in... [More]
Break-Encouraging Vending Machines - This Beer Vending Machine Rewards Patrons Who Do Nothing
SCORE 3
Mild 1,025 Clicks Pub: Aug 13, 13
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
The Amstel Pause beer vending machine requires you to do nothing. To receive a free beer, all one has to do is press a button and wait three minutes. After the full three minutes has passed, a cold... [More]
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