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Bartering Branding

Companies are turning to alternative giveaways to promote products

Implications - Vending machines and similar projects that allow consumers to trade things other than money for goods not only create a memorable experience, but a branding opportunity as well. Having people trade social media sharing for a product doubles as promotional material, due to the novel approach to distribution.
6 Featured, 42 Examples:
321,688 Total Clicks
Date Range:
Dec 12 — Nov 13

Featured Examples

Facial Recognition Snack Machines
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
The Sap Hana-powered facial recognition vending machine not only remembers returning customers, but is also capable of recommending personalized purchases. The smart vending machine has a... MORE
play_circle_filled Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
Instead of taking cash, the Pepsi ‘Like Machine’ accepts Facebook likes as payment. People who liked the Pepsi page received a free soda from the machine. The machine works by... MORE
play_circle_filled Tweeting Clothes Dispensers
Tweeting Clothes Dispensers
Billboard Vending Machines Award Tweeters Who Compete for Soft Shirts
Exchanging Tweets for food and breakfast are becoming more popular, and men’s clothing retailer Allen Solly has paired up with ad agency Oglivy India to create one the world’s first... MORE
play_circle_filled Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
Douwe Egberts, a South African coffee company, came up with a incredibly clever marketing campaign; a coffee vending machine that uses facial recognition to detect when a person yawns in order to... MORE
Friendship-Powered Vending Machines
Friendship-Powered Vending Machines
The Milka Vending Machine Releases Treats When Hands are Held
Milka, a Swiss chocolate brand, is sharing the love again by offering free chocolate when strangers hold hands. In Argentina, a vending machine was placed in a public location with a Milka cow in... MORE
play_circle_filled Break-Encouraging Vending Machines
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
The Amstel Pause beer vending machine requires you to do nothing. To receive a free beer, all one has to do is press a button and wait three minutes. After the full three minutes has passed, a cold... MORE

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Decadent Hazelnut Hybrid Desserts
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play_circle_filled Unique Vending Machines
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play_circle_filled Sweet-Sharing Promotions
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French Fry Vending Machines
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Pee-Powered Slot Machines
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play_circle_filled Meow-Powered Vending Machines
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Gourmet Vending Machines
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Berlin's 24/7 Automat Vends Everything from Champagne to Stroopwaffles
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Pot Product Vending Machines
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Bicycle-Repairing Vending Machines
Bicycle-Repairing Vending Machines
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Upcycled Gondola Vending Machines
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The 'Vending Machine' is a Giant Dispenser of Rubber Balls
play_circle_filled Phone-Incarcerating Beer Ads
Phone-Incarcerating Beer Ads
The 'Amstel Safe' Campaign Gave Beer to Those with Locked Up Phones
play_circle_filled Conflict-Resolving Pop Machines
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Realistic Princess Depictions
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Slim Vending Machines
The Diet Coke Slender Vender is the Thinnest in the World
play_circle_filled Robotic Vending Machine Thieves
Robotic Vending Machine Thieves
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play_circle_filled Cute Canine Snack Machines
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
Pop Culture-Printed Sweaters
Pop Culture-Printed Sweaters
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play_circle_filled Friendship-Testing Beer Ads
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play_circle_filled 3D Printing Vending Machines
3D Printing Vending Machines
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Social Media-Powered Concerts
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play_circle_filled Booze-Dispensing Soda Machines
Booze-Dispensing Soda Machines
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Computer Vending Machines
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The Coca Cola Interactive Vending Machine Gives Gifts for Songs
Luxury Vending Machines
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Interactive Pop Dispensers
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The Koolatron Soda Vending Fridge is a Playful Drink Cooler
play_circle_filled Gift-Giving Drink Dispensers
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The Pepsi Vending Machine Gets Gives the Gift of Soda this Holiday
Best-Selling Candy Infographics
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This Halloween Serve the Top Six Best-Selling Candies in the World
Dancing Soda Dispensers
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The Coke Dance Vending Machine Rewards Participants for Dancing in Public
Charitable Artwork Dispensers
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The Vending Machines by Wieden + Kennedy Raise Money for Schools
play_circle_filled Worldwide Gift-Giving Ads
Worldwide Gift-Giving Ads
The 'Hilltop Re-Imagined for Coca Cola' Ad Modernizes an Old Commercial
play_circle_filled Tweet-Enabled Treat Dispensers
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
play_circle_filled Accessible Vending Devices
Accessible Vending Devices
The Hand Cranked Vending Machine is Disaster Proof and Eco-Friendly
Fishy Food Dispensers
Fishy Food Dispensers
Spain Introduces the World's First Seafood Vending Machine
Wi-Fi Drink Dispensers
Wi-Fi Drink Dispensers
Asahi Beverages Rolls Out Vending Machines That Provide Internet Access
Satirical Beer Ads
Satirical Beer Ads
Breckenridge Brewery Says "If You Touch it and it's Cold, Then it's Cold"
Post-Apocalyptic Vegetable Farms
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Lettuce-Growing Vending Machine Produces Sunless Salad Greens