Trend cluster
Category

Novel
Dispensing

Restaurants are offering more than just beer on tap.

Self-Serve Wine BarsMountable Booze DispensersTiny Barrel TapsSleek Massive Wine DispensersGas Pump Liquor Dispensers

What's Happening

What is the Novel Dispensing trend?

Novel Dispensing: Showing that consumers are open to reinterpretations of typically high-end products like wine, more and more brands in the restaurant industry are offering both spirits and wine on tap. A more casual approach, this signifies a shift when it comes to how consumers understand premium products, and indicates that those interested in this market are willing to see luxury goods get a less flashy makeover.

Trend themes

Themes within the Novel Dispensing trend

Three behaviours holding the trend together
01

Beverage Dispensers

Dispensing devices for wine, liquor and other beverages are gaining more popularity among restaurants and consumers.

02

Automated Serving Machines

Self-service machines and automated wine bars are growing in number as businesses aim to cut costs and reduce wait times for customers.

03

Space-Saving Drink Accessories

Drink dispensers that are compact, innovative and easy to install are becoming popular among consumers who want to maximize their home bar space.

Industry implications

What the Novel Dispensing trend means for industry

Where the trend changes the playbook
For

Hospitality

Restaurants, bars, and hotels can leverage innovative drink dispensing technologies and self-serving machines to reduce operating costs and provide better customer experience.

For

Home Goods

Companies can create cost-effective and space-saving drink dispensing accessories for home bars and kitchens to meet the growing demand of consumers.

For

Beverage Manufacturing

Manufacturers can explore opportunities to create server-less dispensing systems for their products to improve cost efficiency and reduce environmental impact.

Trend signals

Trend signals for Novel Dispensing

Trend score 3.7 out of 10, from popularity 51%, activity 53%, freshness 8%.

Popularity51%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Novel Dispensing trend

6 featured examples from Mar 31, 2013 to Sep 22, 2014