Category
Lifestyle
Assisted Choices
Trend cluster
Category
Indulgence
Reformatted
Classically calorie-laden foods are getting a health overhaul.
2.6
Trend score
Trend
What is the Indulgence Reformatted trend?
Indulgence Reformatted: Allowing weight-conscious consumers to avoid feeling deprived from favorite foods, classic dishes like pizza are getting format and ingredient overhauls that still reference the indulgent dish. Speaking to the power of nostalgia and familiar products, this shift highlights an effective approach to bringing a traditional product up to date with consumer needs.
Trend themes
Themes within the Indulgence Reformatted trend
Three behaviours holding the trend together01
Healthified Classics
Classic dishes like pizza and cupcakes are getting a healthy overhaul by using healthier ingredients without sacrificing taste and indulgence.
02
Veggie-Friendly Adaptations
Traditional meat and cheese-heavy dishes like pizza are being adapted with vegetarian and veggie-loaded options to cater to a growing population of vegetarians and health-conscious individuals.
03
Creative Grilled Dishes
Grilling not just meat but also fruits, vegetables, and even pizzas has become a trend in creating healthier yet flavorful and creative dishes.
Industry implications
What the Indulgence Reformatted trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can innovate by adapting classic dishes with healthier ingredients, vegetarian options, and grilling methods to cater to health-conscious consumers.
For
Health and Wellness
Businesses related to health and wellness can create products and services that cater to health-conscious individuals seeking healthier yet indulgent options for their favorite dishes.
For
Outdoor Recreation
Companies in the outdoor recreation industry can offer creative healthy cooking techniques, such as grilling, as part of their services to outdoor enthusiasts who want to experience new and unique dishes while staying healthy.
Trend signals
Trend signals for Indulgence Reformatted
Trend score 2.6 out of 10, from popularity 26%, activity 44%, freshness 8%.
Popularity26%
Activity44%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Indulgence Reformatted trend
6 featured examples from Apr 23, 2012 to Sep 6, 2013CategoryLifestyle
Healthy Veggie Bites
The 'Broccoli & Potato Nuggets' Are Made from Fresh Ingredients
The snack food industry could innovate by developing new, vegetable-based snacks that appeal to health-conscious consumers.
CategoryLifestyle
Healthy Pizza Adaptations
Caitlin Levin Gives This Dish a Cheese-Free Makeover
The fast-food industry could introduce more healthy meal options that can compete with traditional fast-food offerings.
CategoryLifestyle
Fruit-Infused Pizza Crisps
This 'Half Baked Harvest' Grilled Dish is Cheesy and Sweet
The food and beverage industry can capitalize on the trend of creating healthier alternatives to traditional dishes by incorporating fruits into savory recipes.
CategoryLifestyle
Vibrant Healthy Pizzas
This Yellow Beet and Parsnip Wheat Pizza is Both Colorful and Healthy
Restaurants can leverage the trend of colorful food by incorporating visually striking ingredients and presentations to attract customers and differentiate themselves from competi…
CategoryLifestyle
Thin Crust Brunch Dishes
Cupcakes and Cashmere’s ‘Breakfast Pizza’ Recipe
Restaurants can tap into the trend of reinterpreting Italian dishes with healthy ingredients to attract health-conscious customers and differentiate themselves in the market.
CategoryLifestyle
Cheesy Veggie Tarts
The Kalyn Kitchen Grilled Zucchini Pizza Slices are a Healthy Option
Develop and market innovative, healthy food products and recipes that cater to consumers seeking nutritious alternatives to traditional dishes.
