Whiskey and chocolate lovers will love the new Bailey's Chocolat Luxe which is set to drop for the winter season. The beverage is part of a European campaign this season called 'Baileys brings chocolate to life' which is being pushed for $15.9 million.
The actual drink itself is the same one we know and love, with a twist. Traditionally Baileys has consisted of Irish Cream and Irish Whiskey; the addition in this case is the hint of belgian chocolate. The creator, Anthony Wilson, decided to create a drink that is more indulgent and luxurious than anything out on the market today. The drink took three years to perfect and balance until its release later this year. The beverage is priced at $28 a bottle and is sold alongside a nice box and bag.
The drink is perfect for the upcoming winter holidays and adds an elegant take to the traditional beverage. Look out for the European campaign later this year.