Category
Lifestyle
Serial Snacking
Trend cluster
Category
Edible
Experimentation
Asian markets marry odd flavors to suit adventurous tastes.
2.2
Trend score
Trend
What is the Edible Experimentation trend?
Edible Experimentation: Viral content such as EpicMealTime and the Baconator created a North American obsession with ultra-fatty foods. This is mirrored and skewed in Asian markets, as experimental flavor combinations are booming, particularly in casual eating. This speaks to a general desire for adventure, even in the realm of everyday cuisine.
Trend themes
Themes within the Edible Experimentation trend
Three behaviours holding the trend together01
Experimental Flavor Combinations
The trend of Asian experimental flavor combinations is disrupting the casual eating industry, leading to new opportunities for adventure and new taste experiences.
02
Edible Novelties
Edible novelties such as deep-fried soup, chicken-flavored rice balls, and heart-shaped watermelons are disrupting the food industry giving people the opportunity to experience comfort food in unexpected ways.
03
Charcoal-Inspired Edibles
The trend of charcoal-inspired donuts in Asia is disrupting the traditional sweet industry, creating a balance between sweet and untraditional flavors with the utilization of charcoal.
Industry implications
What the Edible Experimentation trend means for industry
Where the trend changes the playbookFor
Casual Eating
The casual eating industry is seeing a shift towards experimental flavor combinations, leading to a new generation of adventurous eaters.
For
Fast Food
The fast-food industry is embracing edible novelties, including deep-fried soup and chicken-flavored rice balls, to cater to consumer desire for comfort food in unexpected forms.
For
Sweet Industry
The sweet industry is facing disruption through the trend of charcoal-inspired edibles, creating a balance between sweet and untraditional flavors with the utilization of charcoal.
Trend signals
Trend signals for Edible Experimentation
Trend score 2.2 out of 10, from popularity 29%, activity 30%, freshness 8%.
Popularity29%
Activity30%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Edible Experimentation trend
5 featured examples from Aug 29 to Sep 27, 2013CategoryLifestyle
Organ-Inspired Fruits
Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
Fruit farmers can disrupt the industry by creating unique fruit shapes and flavors.
CategoryLifestyle
Poultry-Infused Flavoring
KFC Japan Now Serves Guests Chicken Flavored Rice Balls
Fast food restaurants can introduce healthier menu options and region-specific flavors to attract a wider consumer base.
CategoryLifestyle
Massive Pizza Burger Hybrids
The 'Megaburgerpizza' Creatively Uses a Pizza as a Burger Bun
Opportunity for restaurants to create their own food hybrids and novelty dishes to attract customers and differentiate themselves in the market.
CategoryWorld
Deep-Fried Stew Recipes
KFC Fried Soup is Coming Soon to Japan
The fast-food industry could explore innovative ways to introduce unconventional menu items, like deep-fried soup, to cater to adventurous consumers.
CategoryLifestyle
Crispy Charcoal-Infused Donuts
Dunkin' Donuts Thailand Has a Menu of Edible Charcoal-Flavor Donuts
Innovation opportunities for adding unconventional ingredients to food and beverage products.
