Crispy Charcoal-Infused Donuts

Dunkin' Donuts Thailand Has a Menu of Edible Charcoal-Flavor Donuts

Dunkin' Donuts Thailand recently introduced 27 special-edition black donuts made from "an edible charcoal composed of bamboo and baked bark imported from Europe."

When barbecuing, the appearance of black charcoal is an indicator that your food will soon burn to a crisp. However undesirable the appearance of charcoal may be, Dunkin' Donuts Thailand is embracing charcoal with charred flavors like 'Charcoal Jalapeño,' 'Charcoal Choco Chili' and 'Charcoal French Praline.'

Each of the donuts is a dark color that could easily be mistaken for a chocolate flavor, which is then glazed, decorated and topped with icing that balances out the untraditional flavor. These novelty donuts are certainly something to try if you are headed to a Dunkin' Donuts Thailand location anytime soon.

Charcoal-infused Food
Opportunity to innovate by infusing charcoal as a flavor in different food items.
Novelty Donuts
Opportunity to create unique and unexpected flavors in donuts to appeal to adventurous eaters.
Unconventional Ingredients
Opportunity to experiment with unusual ingredients to create one-of-a-kind menu offerings.

Industries Being Reshaped

Food and Beverage
Innovation opportunities for adding unconventional ingredients to food and beverage products.
Bakery
Opportunities for creating unique flavors and textures in baked goods.
Fast Food
Opportunities for fast food chains to introduce limited-time novelty items to attract consumers seeking unique flavor experiences.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 48%
Freshness 8%

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