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Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers

 - Mar 28, 2013
References: bacardilimited & psfk
Dewar's Highlander Honey is the perfect scotch for those who like the drink but can't necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many alcohol brands are endeavoring to do of late, it is particularly aiming to reel in new, urban and modern consumers.

Infusing hand-chosen Scottish honey into its original Dewar’s White Label blend, Dewar's Highlander Honey is inspired by the surroundings of its Aberfeldy distillery, which happens to be the home of a local apiary. The result is a mellow whisky with a smooth and buttery composition. Although slightly unorthodox, Dewar's Highlander Honey does continue to showcase traditional and indigenous Scottish ingredients, which is the most important thing.