Social Unveiling

Brands are turning to social media instead of events to debut products

Implications - Tapping into the ability for social media to reach a wide audience quickly, designers and brands alike are turning to platforms like Snapchat and Pinterest to debut new products. Creative an incentive for online engagement with brands while generating media attention, this incredibly modern approach to promotion optimizes campaigns for sharing.
SCORE 5.2
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202,916 Total Clicks
Aug 13 - Sep 13
Warm
FashionSocial Media
Featured Examples
Low-Budget Couture Editorials - Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot
SCORE 5.2
Warm 10,405 Clicks Pub: Sep 17, 13
Low-Budget Couture Editorials
Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot
Michael O’Neal has teamed up with Vogue to debut an Instagram fashion shoot, which has all photos shot and uploaded with nothing but a smartphone. Smartphone photography and social media are... [More]
Pinboard Web Shops - 'Amazon Collections' is a Pinterest Look-Alike
SCORE 5.6
Warm 7,068 Clicks Pub: Aug 5, 13
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
Amazon recently rolled out a new feature called ‘Amazon Collections,’ which looks an awful lot like Pinterest. Just like the online pinboard, Amazon Collections lets users collect... [More]
Social Media Fashion Campaigns - The J Crew Pinterest Collaboration Debuted the Fall Catalog
SCORE 4.9
Average 5,375 Clicks Pub: Aug 25, 13
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
The J Crew Pinterest collaboration embraces the tie between fashion and social media. People who are dedicated followers of the fashion house on Pinterest were lucky enough to get the first look... [More]
Image App-Based Runways - Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
SCORE 4.9
Average 2,249 Clicks Pub: Sep 6, 13
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
Rebecca Minkoff is delving deeper into the world of social media with her latest venture: she is debuting looks from her new show via Snapchat. Yes, you heard that right: Minkoff is using the app... [More]
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