Category
Fashion
Scaled Restraint
Trend cluster
Category
Social
Unveiling
Brands are turning to social media instead of events to debut products.
5.0
Trend score
Trend
What is the Social Unveiling trend?
Social Unveiling: Tapping into the ability for social media to reach a wide audience quickly, designers and brands alike are turning to platforms like Snapchat and Pinterest to debut new products. Creative an incentive for online engagement with brands while generating media attention, this incredibly modern approach to promotion optimizes campaigns for sharing.
Trend themes
Themes within the Social Unveiling trend
Three behaviours holding the trend together01
Social media product debuts
Brands are choosing social media platforms like Snapchat and Pinterest over live events to debut new products, taking advantage of the broad audience reach and media attention on these modern promotion approaches.
02
Instagram fashion shoots
Smartphone photography and social media are disrupting the fashion industry and making high fashion more accessible to a wider audience by using accessible technology for editorial shoots.
03
App-based fashion campaigns
Snapchat is becoming a new way for designers to showcase their collections, as social media presence in the Fashion Industry extends beyond Facebook and Twitter.
Industry implications
What the Social Unveiling trend means for industry
Where the trend changes the playbookFor
E-commerce platforms
Integrating user-curated wish lists like Amazon's 'Amazon Collections' can create a more dynamic and visually-pleasing way to organize products and enhance the online shopping experience.
For
Publishing
Smartphone photography and social media opens the door for a cost-effective way to create fashion editorials and reach audiences on digital platforms through channels like Instagram and Snapchat.
For
Fashion design
Social media campaigns through apps like Snapchat can extend the reach of fashion shows to a broader audience that can't attend, broadening the brand's accessibility while also promoting engagement with the brand.
Trend signals
Trend signals for Social Unveiling
Trend score 5.0 out of 10, from popularity 81%, activity 61%, freshness 8%.
Popularity81%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Social Unveiling trend
4 featured examples from Aug 5 to Sep 17, 2013CategoryFashion
Low-Budget Couture Editorials
Vogue Trades in Big Budget Editorials For an Instagram Fashion Shoot
Fashion houses and magazines can utilize smartphone photography and social media to reach wider audiences and create low-budget but high fashion shoots.
CategoryBusiness
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
The introduction of 'Amazon Collections' suggests that the e-commerce industry should explore ways to enhance product discovery and curation experiences for customers.
CategoryFashion
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
The fashion industry can explore innovative ways to utilize social media platforms like Pinterest for product launches and brand collaborations.
CategoryTech
Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
The fashion industry can leverage social media platforms like Snapchat to revolutionize the way collections are showcased, creating a more immersive and accessible experience for…
