Previously reserved for online only, emoticons are entering new territory
Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
Trend Themes
1. Emoticon-based Communication - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers.
2. Emoticon Art and Storytelling - The rise of Emoticons has spurred a new platform for art and comedic storytelling, creating an alternative mode of transmitting messages through small photos to connect with young consumers.
3. Emoticon-based Advertising - Clever campaigns and advertisements use emojis to create modern references to classic movies and products, catering to a new generation of consumers familiar with the iconography.
Industry Implications
1. Advertising and Marketing - Marketing professionals can explore emoticon-based approaches to successfully connect with younger consumer demographics through creative and fun campaigns and advertisements.
2. Art and Design - The Emoticon phenomenon has opened up new opportunities for artists and designers to interpret classic pieces or communicate ideas creatively and in a relatable manner.
3. Mobile App Development - The proliferation of Emoticon-based communication demonstrates potential new ideas for mobile app development, such as photo filters, messaging and social media apps that utilize the popular icons.
6 Featured, 42 Examples:
474,139 Total Clicks
Date Range:
Feb 13 — Aug 13
Trending:
Warm
Consumer Insight Topics:
