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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,151 more

Emoticon Storytelling

Previously reserved for online only, emoticons are entering new territory

Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
433,780 Total Clicks
Date Range:
Feb 13 — Aug 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Clever Emoji Campaigns
Clever Emoji Campaigns
The Life Cinemas App Advertisements Reflect Modern Communication
These advertisements for the Life Cinemas App combine classic film favorites with icons that are now synonymous with modern culture. Coming from Corporacion/JWT from Uruguay with Manuel Amorin and... MORE
Emoticon Photo Apps
Emoticon Photo Apps
Turn Your Pictures into Quirky Mosaics with the Emojify Application
Photography as an art has been rejuvenated with a boost of humor from the makers of the Emojify app which transforms all photographs into emoji-based mosaics. Mystify and delight your friends when... MORE
Emoticon-Based TV Recaps
Emoticon-Based TV Recaps
This Breaking Bad Summary Takes Emotional Creative Liberties
This Breaking Bad summary of season 5.5 episode 1 is done entirely in emojis. New York-based Zoe Mendelson is a long form emoticon expert. Katy Perry, whose new music video for ‘Roar’... MORE
Comedic Emoji Stories
Comedic Emoji Stories
GQ Proves That Bad News is Funnier When it's Delivered by Emoticons
With her hilarious emoji stories GQ blogger Lauren Bans has proved that receiving bad news is a lot easier when it arrives in the form of a series of cute little emoticons. Bans created four... MORE
Amusing Artwork Memes
Amusing Artwork Memes
Emoji Art History Interprets Iconic Pieces With Emoticon Lexicon
The Emoji Art History phenomenon has taken over Twitter, as the masses take to interpreting historic pieces with hilarious emoji lexicon. This amusing meme began on the Tumblr blog ‘Speaking... MORE
Messaging App Music Videos
Messaging App Music Videos
The Katy Perry 'Roar' Video Was Made Almost Entirely on WhatsApp
The Katy Perry ‘Roar’ video uses popular messaging app ‘WhatsApp’ to deliver the single off of her newest album. The video features Katy Perry and her friends in a group chat... MORE

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Katy Perry Vogue Italia July 2012 Spread is Fancy & Fierce
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The Caldwell Tanne 'What You Text vs What I See' Series is Hilarious
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The iLuv iPhone 4 Cases are Colorful and Fun
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Illustrator Miss Tal Tells the Tale of Our Computer Counterparts
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'Emoticarolers' Deliver Personalized Christmas Carols
Milk Industry Brands an Emoticon
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