Childlike desserts receive adult updates to provide comfort
Implications - Often the hustle and bustle of daily adult life leaves consumers craving an escape to simpler times. As a result, many are seeking a way to combine nostalgia and indulgence through nostalgic confection. This combination satiates both the desire to treat oneself and the desire to revisit a time free of responsibility: childhood. The combination of comfort and sophistication allows consumers to let loose without sacrificing adult tastes.