The Land Rover Above and Beyond ad campaign shows just how far out this impressive vehicle can go. So far that you would never want to get ousted by the driver. As the print ads read, "Annoying a Land Rover driver will get you nowhere," literally. In this case, a Barbie girlfriend, little boy and sports fans are left in some rocky mountain range with no civilization in sight.
Conceived and executed by the Young & Rubicam ad agency based in Berlin, Germany, the Land Rover Above and Beyond ad campaign was art directed by Bernd Claussen with creative direction by Michael Johne and Caspar Heuss. It is interesting to note that the car is not present at all in any of the ads. The images were shot by Markus Mueller.
Why This Trend Is Growing
- Virtual Reality Advertising
- Using virtual reality technology in advertising campaigns to create immersive brand experiences.
- Experiential Marketing
- Creating interactive and memorable experiences for consumers to engage with a brand.
- Outdoor Adventure Tourism
- Promoting travel and tourism experiences that involve exploring remote and challenging natural landscapes.
Industries Being Reshaped
- Advertising
- Innovative advertising agencies can explore the use of virtual reality technology to create immersive brand experiences.
- Automotive
- Car manufacturers can adopt experiential marketing strategies to showcase the capabilities and features of their vehicles.
- Travel and Tourism
- Companies in the travel and tourism industry can promote outdoor adventure tourism and offer unique experiences in remote locations.
