Category
Tech
Automated Upkeep
Trend cluster
Category
Mass
WiFication
The integration of connectivity into everyday products increases convenience.
3.9
Trend score
Trend
What is the Mass WiFication trend?
Mass WiFication: The purpose of technology as a whole is to give people the ability to control as many aspects of life as possible. Taking this idea a step further, companies are beginning to instill WiFi capabilities into the most unexpected of products. This suits today's increasingly tech-enabled existence while also adding convenience to everyday tasks.
Trend themes
Themes within the Mass WiFication trend
Three behaviours holding the trend together01
WiFi-Enabled Appliances
Companies are integrating WiFi capabilities into unexpected everyday products, making them more convenient for tech-savvy consumers.
02
Smart Home Automation
Products like Wi-Fi light switches and doorbell cameras bring automation and convenience to the modern home.
03
Hi-Tech Kitchen Tools
From remote-controlled mixers to Wi-Fi connected cutting boards, smart kitchen gadgets are making cooking and baking more efficient and convenient.
Industry implications
What the Mass WiFication trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
The integration of Wi-Fi capabilities into traditional everyday products expands the industry's reach in the home and beyond.
For
Smart Home Technology
The development of home automation products like Wi-Fi light switches and doorbell cameras is transforming the way homeowners control and interact with their homes.
For
Kitchen Appliance Manufacturing
The emergence of high-tech kitchen tools with Wi-Fi capabilities presents an opportunity for manufacturers to innovate in a new product category.
Trend signals
Trend signals for Mass WiFication
Trend score 3.9 out of 10, from popularity 55%, activity 56%, freshness 8%.
Popularity55%
Activity56%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Mass WiFication trend
6 featured examples from Apr 14 to Aug 14, 2013CategoryArt & Design
Hi-Tech Prismatic Blenders
The Sensi Standmixer by Peter Braakhuis Can be Controlled Remotely
The development of remote-controlled appliances like the Sensi Standmixer presents disruptive innovation opportunities for the appliances and electronics industry, driving the dem…
CategoryTech
Futuristic WiFi Webcam Doorbells
The Doorbell Camera Lets You Answer the Door from Anywhere
The home security industry can benefit from developing and selling innovative devices like iDoorCam that add value to people's daily routines and enhance personal safety.
CategoryTech
Home-Controlling Light Switches
Experience Automation Like Never Before with the WeMo Light Switch
The WeMo Light Switch falls into the smart home industry, offering a convenient and efficient solution for controlling lights.
CategoryArt & Design
Wi-Fi Cutting Boards
The Chop-Syc by Siobhan Andrews Allows Cooks to Search for Recipes
The kitchen appliances industry can explore opportunities to incorporate smart and connected features into their products, such as Wi-Fi enabled cutting boards.
CategoryLifestyle
WiFi Bathroom Scales
Withings Bathroom Devices Keep Track of Your Weight
The integration of WiFi connectivity in bathroom scales presents disruptive innovation opportunities for the health and fitness industry.
CategoryEco
Wi-Fi Smart Thermostats
Honeywell Released a Temperature Panel That Works with Your Smartphone
Companies that develop smart home technologies can leverage the trend towards home automation and develop innovative products that work with smart thermostats.
