The 'Roar' Katy Perry teaser video pays tribute to the pop star's previous albums by throwing them a funeral. The funeral's attendees include girls in brightly-colored purple wigs wearing heart-shaped bows and Katy Perry, who traded in the candy-colored attire she wore for the music videos and performances of songs off of 'California Gurls' for sombre and all-black funeral attire.
Another teaser video includes more bold moves like setting the blue wig she wears on the cover of 'California Gurls' on fire and watching it burn -- quite abruptly putting an end to her "Teenage Dreams."
With the release of 'Roar' on August 12th, Katy Perry is literally amping up her new album and single by announcing the "death" of her previous albums with this teaser video.
Why This Trend Is Growing
- Funeral-throwing Album Promotions
- Disruptive innovation opportunity: Incorporating unique and attention-grabbing promotional strategies to generate buzz and excitement for new album releases.
- Tribute Videos for Past Albums
- Disruptive innovation opportunity: Creating tribute videos to honor the legacy of previous albums and engage fans in a nostalgic and emotional way.
- Bold and Dramatic Album Releases
- Disruptive innovation opportunity: Adopting bold and dramatic approaches to album releases that capture attention and create a sense of anticipation for new music.
Industries Being Reshaped
- Music Industry
- Disruptive innovation opportunity: Utilizing innovative promotional tactics to amplify album releases and engage fans in new and exciting ways.
- Video Production Industry
- Disruptive innovation opportunity: Capitalizing on the demand for visually stunning and emotionally captivating tribute videos for various purposes, including album promotions.
- Entertainment Industry
- Disruptive innovation opportunity: Embracing the use of theatrical and attention-grabbing strategies to create buzz and generate excitement for new releases, including films, music, and performances.
