Enormous, exaggerated toys create an added element of escape to playtime
Implications - Adding an abstract and exaggerated experience, oversized toy products appeal to consumers with a sense of humor and an appreciation for unique goods. Creating an added level of escapism and imagination to time spent playing, these designs are vastly different from toys of the past, and mark a consumer interest in standing apart with unexpectedly designed products.
Trend Themes
-
Oversized Products — Consumers are looking for unique, abstract, and exaggerated experiences, and oversized toy products, candies, and office supplies are great disruptive innovation opportunities that appeal to those seeking a level of escapism and imagination.
-
Nostalgia-inspired Designs — Retro and nostalgic designs, like the classic TV remote, are finding new life in oversized office supplies and home accessories, presenting great opportunities for disruptive innovation in the home decor industry.
-
Functional Playtime Products — Products that combine functionality with whimsy, such as LEGO block storage and oversized office supply seasoners, are appealing to consumers who want practicality without sacrificing playfulness, providing opportunities for disruptive innovation in the office supplies and home decor industries.
Industry Implications
-
Toy Industry — The trend of oversized products can be harnessed by toy manufacturers to create unique, exaggerated toy designs that appeal to consumers looking for an escape from reality.
-
Food Industry — The trend of oversized candies presents an opportunity for the food industry to make their products stand out by offering a larger-than-life sugar fix that can't be found elsewhere.
-
Home Decor Industry — The trends of nostalgia-inspired designs and functional playtime products can be leveraged by home decor manufacturers to create products that combine practicality with nostalgia and whimsy.
4 Featured, 36 Examples:
330,893 Total Clicks
Date Range:
Mar 13 — Aug 13
Trending:
Mild
Consumer Insight Topics:
