The Sonia Rykiel Fall 2013 ad campaign signals the first collection under new artistic director Geraldo da Conceição with a bold and avant-garde set of images. As imaginative and playful as the brand is known to be, there is nevertheless an edginess that is due in large part to the inspiration behind each print ad. French midcentury advertising posters designed by the likes of Bernard Villemot (of Orangina and Perrier) and Raymond Savignac (of Yoplait and Bic) informed the direction.
Conceived by Paris-based designers M/M and shot by photography duo Mert Alas and Marcus Piggott, the Sonia Rykiel Fall 2013 ad campaign stars model Sam Rollinson. The British beauty is captured alongside cutouts lips, hands and more against a bright backdrops.
What's Driving This Trend
- Midcentury Advertising Inspiration
- Incorporate vintage advertising techniques and aesthetics into modern campaigns
- Avant-garde Imagery
- Push the boundaries of traditional fashion photography with unexpected visuals and bold compositions
- Collaborative Campaigns
- Partner with artists, designers, and photographers to create cohesive and innovative visual narratives
Who This Affects Most
- Fashion
- Experiment with advertising and marketing strategies to stand out in the crowded fashion industry
- Advertising
- Explore the world of fashion and high-end brands to create visually exciting and boundary-pushing campaigns
- Art and Design
- Collaborate with fashion brands to bring a unique artistic perspective to advertising and branding
