Snarky Social Media

Smart spoof accounts create an appealing mix of snark and insight

Implications - Cleverly satirical social media accounts are on the rise, and are an appealing mix of entertainment and insightful commentary that appeals to consumers with a critical eye. Often playing off of pop culture tropes, content that strikes a balance between humor and intellect performs well with consumers who are active online.
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
186,995 Total Clicks
Jul 12 - Jul 13
Mild
Pop CultureMediaInternetSocial Media
Featured Examples
Online Infant Commentaries - The 'Honest Toddler' Twitter Account is Clever
SCORE 4.8
Average 1,842 Clicks Pub: Jul 16, 12
Online Infant Commentaries
The 'Honest Toddler' Twitter Account is Clever
The ‘Honest Toddler’ Twitter account is a brilliant collection of anecdotes from a fictional and very sassy young child. Coming across as somewhat evil, the Twitter account posts made... [More]
Celeb Grammar Cops - Red Balloon Helps School Children Correct Errors in Celebrity Tweets
SCORE 4.5
Average 1,211 Clicks Pub: Jun 11, 13
Celeb Grammar Cops
Red Balloon Helps School Children Correct Errors in Celebrity Tweets
While the shorthands and incorrect terminology used to get messages across through social media outlets are extremely common, things such as grammatical errors in celebrity tweets can negatively... [More]
Patriarchy-Spinning Twitter Accounts - These Feminist Taylor Swift Tweets are Empowering
SCORE 2.6
Mild 3,227 Clicks Pub: Jun 21, 13
Patriarchy-Spinning Twitter Accounts
These Feminist Taylor Swift Tweets are Empowering
These ‘Feminist Taylor Swift’ tweets are not only hilarious because they draw attention to how heartbreaking and distressed the pop singer’s lyrics are, they are also empowering because they... [More]
Hacked Social Media Hoaxes - This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
SCORE 2.9
Mild 1,131 Clicks Pub: Jul 26, 13
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
If you were following the Chipotle Twitter page on the 21st of July, you would have noticed some strange activity on its feed. The unusual tweets sent out made it seem that the main Chipotle Twitter... [More]
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