A series of amusing ads promoting Buin Zoo feature exotic animals celebrating. The ads show animals smiling while looking off in the distance. Each visual has a different safari creature with a party hat strapped on. Accompanying this comedic picture is text that asks you to "Welcome rhinos."
The Buin Zoo campaign was designed and implemented by Chilean ad agency Porta. Porta created the ads to build anticipation for Buin's acquisition of rhinos. The print ads work to create buzz around the event by stating that the rhinos are "Arriving in October." Buin's promotion also works to promote the existing roster of animals by featuring current exotic exhibitions. The ads show animals such as giraffes and zebras anticipating the arrival of the rhinos.
What Makes This Trend Stand Out
- Animal Celebration Ads
- Creating humorous visuals and displaying animals in celebratory ways, like granting them party hats and festive text, in marketing campaigns.
- Building Anticipation Through Animal Campaigns
- Ramping up excitement concerning animals coming to a zoo through sales ads and events to attract visitors.
- Exotic Animal Exhibitions
- Displaying unique and rare animals from around the world in zoo exhibitions to promote zoos and capitalism on tourism fees.
Sectors Adopting This
- Zoo Industry
- Utilizing advertisements, promotions, and zoo exhibits to create buzz around animal arrivals and encourage visits from patrons.
- Marketing and Advertising Industry
- Developing unique campaigns meant to draw in customers and clients for various events and products by using funny visuals and text.
- Tourism Industry
- Promoting various destinations and activities to travelers, which includes visiting zoos and seeing rare animals in exotic exhibitions.
