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Gendered Membership

Membership services targeted directly and explicitly to one gender

Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
971,846 Total Clicks
Date Range:
Aug 12 — Sep 14
Trending:
Warm

Featured Examples

Razor Subscription Services
Razor Subscription Services
Club Parker Ships Affordable High-End Razors to Your Door
As a commonly used item, shaving blades are one of those things that need replacements on a regular basis. Recognizing this need, a new subscription razor service called Club Parker has recently... MORE
Female-Only Online Networks
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
There are apps and websites that are designed to help women connect with other women, but Women.com is taking it a step further with its female social network, which is only accessibly by invite.... MORE
Female-Only Football Pubs
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women’s World Cup pub. The UK pub named Gabbi’s... MORE
Seductive Subscription Services
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
Coming in a conveniently discreet black box with a pink satin ribbon, a Spice Box may be exactly what you need in order to bring a little magic into you sex life (just in time for Valentine’s... MORE
Monthly Clothing Subscriptions
Monthly Clothing Subscriptions
Le Tote Lets Users Rent Full Outfits for $49 per Month
Rentable clothing has been on the rise in the fashion industry, and now there is even a subscription-based service, Le Tote. Le Tote is a San Francisco-based startup that tackles a problem many... MORE
Full Beauty Subscription Services
Full Beauty Subscription Services
Le Métier De Beauté Offers Pre-Release Product Perks
Luxury beauty brand Le Métier De Beauté is taking beauty subscription services up a notch. Instead of the sample-sized box of beauty products, they are launching a new service called the Vault,... MORE
Brotastic Beauty Sample Subscriptions
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
Birchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items. Using an online profile set up on the site by the customer, the company... MORE
Female Entrepreneur Programs
Female Entrepreneur Programs
WE NYC Aims to Leverage 5,000 Women from Low-income Neighborhoods
WE NYC is one of the latest initiatives looking to dispel the gender gap in the working world. It also focuses on low-income neighborhoods, which makes its potential impact even more powerful. WE... MORE

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