Gendered Membership

Membership services targeted directly and explicitly to one gender

Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
860,050 Total Clicks
Aug 12 - Sep 14
Warm
Featured Examples
Razor Subscription Services - Club Parker Ships Affordable High-End Razors to Your Door
SCORE 5.8
Warm 11,285 Clicks Pub: Mar 9, 13
Razor Subscription Services
Club Parker Ships Affordable High-End Razors to Your Door
As a commonly used item, shaving blades are one of those things that need replacements on a regular basis. Recognizing this need, a new subscription razor service called Club Parker has recently... [More]
Female-Only Online Networks - Women.com is an Invite-Only Female Social Network for the Ladies
SCORE 6
Warm 1,561 Clicks Pub: Sep 19, 14
Female-Only Online Networks
Women.com is an Invite-Only Female Social Network for the Ladies
There are apps and websites that are designed to help women connect with other women, but Women.com is taking it a step further with its female social network, which is only accessibly by invite.... [More]
Female-Only Football Pubs - Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
SCORE 4.5
Average 2,050 Clicks Pub: Jun 21, 14
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women’s World Cup pub. The UK pub named Gabbi’s... [More]
Seductive Subscription Services - Spice Box Delivers Adult Products Right to Your Door
SCORE 4.4
Average 9,209 Clicks Pub: Jan 25, 13
Seductive Subscription Services
Spice Box Delivers Adult Products Right to Your Door
Coming in a conveniently discreet black box with a pink satin ribbon, a Spice Box may be exactly what you need in order to bring a little magic into you sex life (just in time for Valentine’s... [More]
Monthly Clothing Subscriptions - Le Tote Lets Users Rent Full Outfits for $49 per Month
SCORE 4.5
Average 8,341 Clicks Pub: Aug 24, 12
Monthly Clothing Subscriptions
Le Tote Lets Users Rent Full Outfits for $49 per Month
Rentable clothing has been on the rise in the fashion industry, and now there is even a subscription-based service, Le Tote. Le Tote is a San Francisco-based startup that tackles a problem many... [More]
Full Beauty Subscription Services - Le Métier De Beauté Offers Pre-Release Product Perks
SCORE 2.5
Untested 2,146 Clicks Pub: Jul 13, 13
Full Beauty Subscription Services
Le Métier De Beauté Offers Pre-Release Product Perks
Luxury beauty brand Le Métier De Beauté is taking beauty subscription services up a notch. Instead of the sample-sized box of beauty products, they are launching a new service called the Vault,... [More]
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