Establishments encourage interaction with social-aiding accessories
Implications - Socializing is a large aspect of attending bars and consuming alcohol; however, the rise of the digital age signifies a potential decline in real-life socializing. To battle this, many establishments are incorporating pieces to encourage peer-to-peer interactivity. This speaks to a lasting consumer desire to make and maintain human contact.
Trend Themes
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Socializing Accessories — Bars and establishments are incorporating items that encourage interactivity to battle the decline in face-to-face socializing.
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Offline Interactions — Products and services that encourage people to put down their phones and engage in real-life interactions are gaining traction.
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Interactive Drinkware — Drinkware that doubles as entertainment or encourages friendly competition is gaining popularity as a way to enhance social experiences.
Industry Implications
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Hospitality — Bars, restaurants, and hotels can incorporate socializing accessories to enhance customer experience and encourage face-to-face interactions.
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Advertising — Marketing agencies can create innovative products and services that target the digital age by encouraging people to engage in offline interactions.
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Consumer Goods — Drinkware companies can innovate by creating products that enhance social experiences, such as interactive coasters or drinkware that doubles as entertainment.
