Category
Lifestyle
Serial Snacking
Trend cluster
Category
Literal Social
Drinking
Establishments encourage interaction with social-aiding accessories.
3.3
Trend score
Trend
What is the Literal Social Drinking trend?
Literal Social Drinking: Socializing is a large aspect of attending bars and consuming alcohol; however, the rise of the digital age signifies a potential decline in real-life socializing. To battle this, many establishments are incorporating pieces to encourage peer-to-peer interactivity. This speaks to a lasting consumer desire to make and maintain human contact.
Trend themes
Themes within the Literal Social Drinking trend
Three behaviours holding the trend together01
Socializing Accessories
Bars and establishments are incorporating items that encourage interactivity to battle the decline in face-to-face socializing.
02
Offline Interactions
Products and services that encourage people to put down their phones and engage in real-life interactions are gaining traction.
03
Interactive Drinkware
Drinkware that doubles as entertainment or encourages friendly competition is gaining popularity as a way to enhance social experiences.
Industry implications
What the Literal Social Drinking trend means for industry
Where the trend changes the playbookFor
Hospitality
Bars, restaurants, and hotels can incorporate socializing accessories to enhance customer experience and encourage face-to-face interactions.
For
Advertising
Marketing agencies can create innovative products and services that target the digital age by encouraging people to engage in offline interactions.
For
Consumer Goods
Drinkware companies can innovate by creating products that enhance social experiences, such as interactive coasters or drinkware that doubles as entertainment.
Trend signals
Trend signals for Literal Social Drinking
Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 8%.
Popularity56%
Activity34%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Literal Social Drinking trend
3 featured examples from Mar 19 to Jul 8, 2013CategoryLifestyle
Battle-Inducing Beer Coasters
These Battleships Coasters Encourage Friendly Game Play
Restaurants, bars, and cafes can incorporate interactive coaster games to enhance customer experience and boost sales.
CategoryArt & Design
Paint Class Wine Bars
Pinot's Palette is a Painting Wine Bar to Enjoy Some Cocktails
Painting wine bars offer an innovative way for the food and beverage industry to attract customers by providing a unique experience that combines drinking, art, and socializing.
CategoryMarketing
Phone-Trapping Beer Glasses
The 'Offline Glass' Forces You to Choose Between Your Phone or Beer
Opportunity to create new bars and restaurants that provide customers with an immersive experience, free from digital distractions.
