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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,390 more

Unserious Sommelier

Humor-focused wine accessories are disrupting a typically upscale industry

Implications - Catering to a more diverse target demographic, younger consumers are turning to purposely oddly designed products to add some humor into the enjoyment of wine. Reflecting the fact that younger consumers see drinking as a strongly social activity, these designs place an emphasis on and facilitate a shared experience.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
408,586 Total Clicks
Date Range:
Apr 13 — Jul 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Infinite Wine Glasses
Infinite Wine Glasses
The Wine Bottle Glass Puts an Entire Bottle into a Single Cup
Completely outrageous, the Wine Bottle Glass is able to offer the holder a glass that’s 750ml in size; that’s an entire bottle in just a single glass. The shape of the Wine Bottle Glass... MORE
Mad Libs-Like Wine
Mad Libs-Like Wine
Natasha Shubaly’s Wine Kit Combines Wine and Mad Libs
This wine kit by Natasha Shubaly is an amusing way to make you feel better. The packaging is a hybrid between boxed wine and Mad Libs, which makes for a winning combination. The interactive boxes... MORE
Hand-Fitted Wine Glasses
Hand-Fitted Wine Glasses
This Wine Glass Design is Perfect for Late Night Wine Drinking
The ‘Meld Wine’ glass design is perfect for people who lose their coordination after a few drinks of wine. The wine glass design of the Meld Wine allows for an easy means of gripping... MORE
Pillow-Propped Tumblers
Pillow-Propped Tumblers
The Stemless Staella Crystal Glass is Stabilized by a Cushion
It is generally accepted that drinking vessels need flat bases so that they can stand steady on level surfaces. Quite unexpectedly, the Staella Crystal Glass has a lovely bulbous bottom that would... MORE
Cartoonist-Drawn Glass Markers
Cartoonist-Drawn Glass Markers
These Suction Cup Figurines Stick onto Cups to Track Your Drinking
These cute little suction cup figurines by Norwegian company Unikia mark your cup. These charms will come in handy when you’re at a party and want to distinctly label which glass is yours. They... MORE
Tasty Trekkie Wines
Tasty Trekkie Wines
These Designer Star Trek Wines Let Trekkies Drink Long and Prosper
The new Star Trek wines from Viansa Winery in Sonoma, California are the perfect addition to any Star Trek viewing party or even a father’s day gift for the Star Trek-loving Dad. Each wine... MORE

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