Humor-focused wine accessories are disrupting a typically upscale industry
Implications - Catering to a more diverse target demographic, younger consumers are turning to purposely oddly designed products to add some humor into the enjoyment of wine. Reflecting the fact that younger consumers see drinking as a strongly social activity, these designs place an emphasis on and facilitate a shared experience.
Trend Themes
1. Humorous Wine Accessories - Younger consumers are seeking out oddly-designed products to add humor into the traditionally upscale wine-drinking experience.
2. Customizable Wine Experiences - Consumers are looking for more tailored wine experiences, whether it be through Mad Libs-like wine kits or hand-fitted wine glasses.
3. Pop Culture Wine Products - Star Trek wines and other pop culture-inspired products are gaining popularity among fans and creating new market opportunities.
Industry Implications
1. Wine - The wine industry can benefit from exploring humorous and customizable wine accessories to appeal to a wider demographic.
2. Gifts & Novelties - There is a growing market for novelty wine products that are ideal for gifts, such as pop culture-inspired wines and humorous accessories.
3. Design & Manufacturing - Companies can capitalize on the trend of fun and uniquely-shaped wine glasses by exploring new materials and manufacturing processes to create products that are both functional and visually appealing.
6 Featured, 50 Examples:
447,395 Total Clicks
Date Range:
Apr 13 — Jul 13
Trending:
Warm
Consumer Insight Topics:
