The World Cup is an event that people all over the world enjoy and in celebration female football fans, Benefit Cosmetics created a women's World Cup pub.
The UK pub named Gabbi's Head is a female-only environment decorated with a very pink and soccer-themed interior. At the pub, football fans can watch the games, enjoy wine tastings, attend workshops, comedy shows and of course, get the chance to win a variety of Benefit Cosmetic products. This has got to be the perfect place for Benefit to pump up its limited edition Beauty Score set, which is a compilation of cosmetics that pay tribute to the vibrancy of Brazil and the 2014 FIFA World Cup matches.
What Makes This Trend Stand Out
- Female-only Football Pubs
- Creating female-only spaces dedicated to watching football games can cater to the growing female football fan base.
- Pink and Soccer-themed Interiors
- Designing sports-themed spaces with a feminine touch can provide a unique and engaging environment for female football fans.
- Cross-promotion with Beauty Products
- Partnering with cosmetic brands can offer opportunities for cross-promotion and targeted marketing during major sporting events.
Sectors Adopting This
- Hospitality
- Creating female-only pubs can attract a new customer base and provide a unique experience within the hospitality industry.
- Interior Design
- Designing sports-themed spaces with a feminine touch can create new opportunities for interior designers in the sports and entertainment industry.
- Beauty
- Partnering with sports events and venues can allow cosmetic brands to target a specific audience and increase brand visibility within the beauty industry.
