Each of these leisure experiences were designed specifically with females in mind. This includes leisurely activities such as dining and spas.
When it comes to female-targeted dining, tea shops and cafes take precedence over pubs and bars. This is apparent with luxe high tea experiences, fairy tale tree houses and female-only football pubs. When it comes to spas, luxury and beauty are important factors to consider, as seen with caviar spa treatments and natural cosmetics spas. A connection to nature is prevalent as well, whether it's an eco-focused program, plentiful greenery and plant life inside a cafe or wellness retreats.
These activities often center around the concept of camaraderie and a common interest. This varies vastly, from girly mountain missions to yogurt and yoga. It's clear (aside from the use of pink) that avoiding stereotypes is key.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
