These female sport innovations range from feminist fitness ads to female-only football clubs. In recent months, the media and fashion industry's stick thin body imagery has been replaced with a more athletic ideal.
The rise in female-focused fitness clubs, mobile apps and ad campaigns is making the quote "strong is sexy" a viral topic on most social media channels. This idea is inspiring girls to be proud of their strength and is encouraging women to embrace realistic body types rather than unhealthy ones.
While ahtletic branding can often be male-dominated, a recent focus on feminism in sports makes these campaigns, clothing collections and athletic events that much more inspiring for a young generation of girls. From Nike Women's recent 15K race to The Football Association's female participation campaign, our society's view of female sports is continuing to involve while inspiring gender progression and equality.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
