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30 Female Sport Innovations

From Female Fitness Ads to Girl-Empowering Football Initiatives

— June 16, 2015 — Lifestyle
These female sport innovations range from feminist fitness ads to female-only football clubs. In recent months, the media and fashion industry's stick thin body imagery has been replaced with a more athletic ideal.

The rise in female-focused fitness clubs, mobile apps and ad campaigns is making the quote "strong is sexy" a viral topic on most social media channels. This idea is inspiring girls to be proud of their strength and is encouraging women to embrace realistic body types rather than unhealthy ones.

While ahtletic branding can often be male-dominated, a recent focus on feminism in sports makes these campaigns, clothing collections and athletic events that much more inspiring for a young generation of girls. From Nike Women's recent 15K race to The Football Association's female participation campaign, our society's view of female sports is continuing to involve while inspiring gender progression and equality.
3.6
Score
Popularity
Activity
Freshness
29
Female Sport-Tracking Apps
Female Sport-Tracking Apps
'Beautiful Game' Helps to Track the Women's FIFA World Cup Matches
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28
Uplifting Sportswear Ads
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
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27
Stylish Feminine Sports Apparel
Stylish Feminine Sports Apparel
This Nike Women's Apparel Collection Blends Performance & Style
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26
Motivational Football Ads
Motivational Football Ads
The Nike Soccer American Woman Film is Part of the #NoMaybes Campaign
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25
Inspiring Athletic Retailers
Inspiring Athletic Retailers
Zakti Helps Women Achieve Balanced Lifestyle and Fitness Goals
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24
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
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23
Custom Floating Fitness Studios
Custom Floating Fitness Studios
The Nike Women's 15k Will Kick Off with Special Training Classes
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22
Dynamic Training Shoes
Dynamic Training Shoes
The Nike Free TR 5 Flyknit is Designed For Female Athletes
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21
Legendary Shoe-Inspired Tights
Legendary Shoe-Inspired Tights
TheTight of the Moment x Jordan Sneaker Features Dynamic Artwork
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20
Football-Inspired Cosmetic Kits
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
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19
Female-Targeted Motocross Gear
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
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18
Female-Only Football Pubs
Female-Only Football Pubs
Benefit Cosmetics' Gabbi's Head Pub is a Women's World Cup Bar
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17
Gender-Inclusive Sports Gear
Gender-Inclusive Sports Gear
Nike Women's Basketball Collection Shows this Sector's Growth
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16
Maternity Golfing Apparel
Maternity Golfing Apparel
'Bump & Run' is a Line of Golf Clothes Designed for Expectant Mothers
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15
Versatile Cycling Skirts
Versatile Cycling Skirts
The 'Bicycle Wrap Skirt' Provides an Easy Way for Women to Bike in Style
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14
High-Support Sports Bras
High-Support Sports Bras
The Hero Edition Brings a U-back Design to the Nike Pro Bra Collection
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13
Girl Power Art Projects
Girl Power Art Projects
Photographer Kate Parker Has Created the Series 'Strong is the New Pretty'
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12
Female-Empowering Sport Events
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
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11
Inspirational Women Boxers
Inspirational Women Boxers
Claudia Gaudelli Challenges the Notion of the Male-Dominated Sport
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10
Localized Fitness Campaigns
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
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9
Feminine Training Footwear
Feminine Training Footwear
The Nike Zoom Fit Agility Provides Enhanced Cushioning & Responsiveness
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8
Body-Positive Yoga Photographs
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
<
7
Inspiring Sportswear Films
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
<
6
Ugly Workout Campaigns
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
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5
Reflective Sports Apparel
Reflective Sports Apparel
The Nike Women's Color Block Blends Performance and Style
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4
Layerable Fitness Fashion
Layerable Fitness Fashion
The Nikelab x JFS Women's Training Collection is Incredibly Versatile
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3
Sultry Body Builder Photography
Sultry Body Builder Photography
Athlete Juliana Malacarne Fronts Hunger Magazine's Latest Story
<
2
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
1
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<