Beautiful Game is an app designed to make it easy to keep track of all the updates that happen during the FIFA Women's World Cup Canada matches during the 2015 season.
With this app, users are able to check to see when matches will happen from their specific time zone. The app also creates a feed of all current news for a particular team and alerts a user when there is a particularly news-worthy event such as the start of a match or a goal.
This app means that sports fans have to do a lot less hunting for information and can devote more time to enjoying the matches they love. By tapping into customization, sports fans also really feel like a part of the team with this app, as they are getting all the news as it happens.