Nike Women's Basketball Collection Shows this Sector's Growth
Meghan Young — October 9, 2015 — Lifestyle
References: news.nike
With the growing popularity of the WNBA (and basketball, in general), it's almost crazy to think that there hasn't been a proper Nike Women's Basketball apparel collection until now. Yet it's clear that the global sports brand wanted to launch this line in a conscious manner. One of the things that athletes will immediately be drawn to is the fact that the Nike Women's Basketball collection is designed for women by women.
Chris Burke, Nike Basketball Global Basketball Apparel Director, says, "We did a lot of focus groups with both high school and professional basketball players from across the country to make sure we were creating the right styles and incorporating the wants and needs for the female athlete."
Chris Burke, Nike Basketball Global Basketball Apparel Director, says, "We did a lot of focus groups with both high school and professional basketball players from across the country to make sure we were creating the right styles and incorporating the wants and needs for the female athlete."
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