High-end restaurants and lounges adopt a rustic reused look
Implications - Today's consumer is not satisfied by simple quality and instead, seeks an extra element of novelty from their entertainment. Smart restaurateurs and others from the service industry have thus combined quality and novelty by basing businesses in nontraditional upcycled spaces. This creates a story around the brand, adding extra value to the product.
Trend Themes
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Upcycling — The use of upcycled spaces for high-end restaurants and lounges offers a novel experience to consumers while creating a unique brand story around the establishment.
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Industrial Chic — Restaurants housed in warehouses or industrial buildings combine the edgy look of the space with retro decor elements to attract more hipster or trendy audiences.
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Modernized Heritage Sites — Upgrading and mixing natural elements in old or historic locations such as ancient ruins, butcheries and public toilets provide a unique and high-end dining experience.
Industry Implications
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Hospitality — The hospitality industry can take inspiration from upcycling and retrofitted spaces to create unique experiences for guests, building brand stories around unconventional lodging and food options.
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Interior Design — Designers can focus on modernizing classic design elements and combining them with contemporary features to create a new look that captivates younger or trendier audiences.
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Restaurants & Bars — Food and beverage businesses can recreate spaces that are unconventional, offering one of a kind experiences that will attract a diverse audience.
5 Featured, 47 Examples:
654,176 Total Clicks
Date Range:
Oct 12 — Jul 13
Trending:
Warm
Consumer Insight Topics:
