Elle France capitalized on the FIFA World Cup games taking place in Brazil by having Brazilian supermodel Gisele Bundchen pose for the cover of the French fashion magazine. The editorial featured the beautiful blonde muse posing with a patriotic Brazil flag dressed up yellow and green clothing items.
Bundchen hasn't aged a day since her days as a Victoria's Secret Angel. In the Elle France June 2014 issue, Bundchen shows her love for her country by wrapping her naked body up in an enormous Brazilian flag. The shoot focuses on a minimalistic look with Bundchen's barely-there makeup and tousled locks. The fun shoot captured Bundchen's playful side as she wore a cropped yellow Brazil sweater, green high-waisted undies and jumped around.
Key Themes Behind This Trend
- Fashion Nationalism
- Opportunity for fashion brands to capitalize on national pride by incorporating national flags and colors into their designs.
- Minimalistic Fashion
- Opportunity for fashion brands to explore minimalistic looks with barely-there makeup and tousled locks, creating a playful and carefree vibe.
- Patriotic Nudity
- Opportunity for brands to explore the use of patriotism and nudity, creating a bold and unique visual statement.
Where This Applies
- Fashion
- Fashion brands can explore new designs and concepts that incorporate national pride and minimalistic looks to appeal to consumers looking for bold and unique fashion choices.
- Media
- Media outlets can explore a new style of photo shoots that incorporate patriotism and nudity, creating a bold statement that generates social media buzz and drives engagement.
- Advertising
- Advertisers can use the trend of fashion nationalism and patriotic nudity to create memorable and bold campaigns that capture the attention of consumers.
