Category
Lifestyle
Assisted Choices
Trend cluster
Category
Insect
Appetite
Insects are being accepted as an eco-friendly meat alternative.
3.7
Trend score
Trend
What is the Insect Appetite trend?
Insect Appetite: Reflecting an increasing awareness about the ecological issues surrounding meat production, more and more companies are creating innovations to help facilitate the eating of insects. Appealing both in terms of shock value and the good intentions displayed by brands who create these products, this fascination reveals an openness to unexpected approaches to environmentalism.
Trend themes
Themes within the Insect Appetite trend
Three behaviours holding the trend together01
Insect Consumption
The trend towards consuming insects as an alternative meat source is growing, driven by concerns over the ecological impact of traditional meat production.
02
Edible Insect Education
More resources are being devoted to educating people about the benefits of incorporating insects into their diets and how to properly prepare them.
03
Insect-Focused Products
New products that feature insects or are made from them are becoming more commonplace as consumers become more open to alternative protein sources.
Industry implications
What the Insect Appetite trend means for industry
Where the trend changes the playbookFor
Food
The food industry can explore creating new products that incorporate insects and developing infrastructure to support the cultivation of edible insects.
For
Marketing
Marketers and advertisers can leverage the intrigue and shock value of insects as a marketing tactic to promote products and services.
For
Education
The education industry can develop courses, workshops and materials to teach people about edible insects, their benefits, and how to prepare and consume them.
Trend signals
Trend signals for Insect Appetite
Trend score 3.7 out of 10, from popularity 60%, activity 44%, freshness 8%.
Popularity60%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Insect Appetite trend
6 featured examples from Oct 14, 2012 to Jul 30, 2013CategoryArt & Design
Edible Bug Breeding Terrariums
The Lepsis Kitchen Terrarium Encourages Eating Insects for Protein
The edible bug breeding industry presents opportunities for food and beverage companies to introduce insect-based products into their product lines and tap into the growing market…
CategoryEco
Edible Insect Breeding Farms
Designer Katharina Unger has Cultivated a Sustainable Meat Source
Edible insect breeding farms present a disruptive innovation opportunity in the food industry as a sustainable and protein-rich meat alternative.
CategoryMarketing
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
Introducing complimentary self-image enhancing products and marketing campaigns can help increase customer satisfaction, engagement, and loyalty in the retail industry.
CategorySpecial
Creepy Crawly Candies
These Insect Lollipops Will Scare Your Guests
Innovative candy makers can capitalize on the demand for Halloween-themed treats and unique flavors, such as edible insects.
CategoryWorld
Edible Insect Guides
'Six-Legged Livestock' Teaches the World About Edible Insect Farming
Disruptive innovation opportunity: Introduce insect farming technologies and practices to boost agricultural productivity and promote the cultivation of edible insects as a viable…
CategoryLifestyle
Interesting Insect-Preparing Cookbooks
The Eat-a-Bug Cookbook Celebrates the Cooking of Bugs
Restaurants and foodservice industry can integrate insect items into their menu in a sustainable manner.
