Category
Fashion
Aromatic Utility
Trend cluster
Category
Lyric
Obsession
A fascination with popular bands and songs results in meme-like products.
5.0
Trend score
Trend
What is the Lyric Obsession trend?
Lyric Obsession: Playing off of consumers' desires to communicate a niche interest or passion to the world, products that integrate popular lyrics are gaining a strong following. Being integrated into a huge variety of products, from home decor to clothing, the desire to express one's musical interests takes on many forms.
Trend themes
Themes within the Lyric Obsession trend
Three behaviours holding the trend together01
Lyric Integration
Products with pop lyrics integrated into them are gaining a strong following as they play off the consumers' desire to communicate a niche passion.
02
Lyrics Empowerment
Feminist parody Twitter accounts and social media pages have become popular thanks to young people's attachment to pop lyrics, creating a significant opportunity for empowerment and positive dissent.
03
Integrated Music Experience
The music industry and IoT companies are working together to create speakers and headphones that display lyrics and visually enhance the musical experience.
Industry implications
What the Lyric Obsession trend means for industry
Where the trend changes the playbookFor
Music Industry
An industry that continues to reinvent the way music is presented to the audience through integration with other industries.
For
Social Media Industry
Industries that offer platforms used by millions of people to connect and represent themselves as part of a larger community.
For
Fashion and Home Industry
Industries that offer unique ways to express one's innermost passions in a variety of products, such as clothing, home decor, and novelty gifts.
Trend signals
Trend signals for Lyric Obsession
Trend score 5.0 out of 10, from popularity 73%, activity 69%, freshness 8%.
Popularity73%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Lyric Obsession trend
7 featured examples from May 13, 2013 to Apr 8, 2016CategoryArt & Design
Couples Pillowcase Sets
This Couples Pillowcase Set Features Lyrics from The Lumineers
Companies in the home textiles industry can explore new design concepts and collaborations with artists and musicians to create unique and eye-catching pillowcases that stand out…
CategoryArt & Design
Hip-Hop Embroidery Art
Etsy's YesStitchYes Celebrates Famous Lyrics With Traditional Decor
Disruptive innovation opportunity: Integrating technology and customization options into the traditional crafts industry to appeal to a younger, music-savvy demographic.
CategoryArt & Design
Songstress Art Mashup Blogs
The Beyonce Art History Blog Combines the Diva Lyricism with Artwork
Opportunity to create new exhibits that merge traditional art with popular culture references for a wider audience.
CategoryLifestyle
Rap Lyric Cake Designs
Drake on Cake by Joy the Baker is a Delicious Way to Enjoy His Music
Bakeries can leverage the popularity of quotable cake designs to attract customers seeking unique and personalized celebration cakes.
CategoryArt & Design
Lyric-Displaying Speakers
The IoT 'Lyric Speaker' Matches Audio Tracks with Visual Elements
The emergence of smart IoT speakers provides an opportunity for companies to differentiate themselves by offering speakers with personalized graphic visualization.
CategoryMarketing
Lyrical Soda Bottles
The New Coca-Cola Bottles Feature Well-Known Song Lyrics
Beverage companies can leverage co-creation campaigns that add emotional value to products and help establish long-term relationships with consumers.
CategorySocial Good
Patriarchy-Spinning Twitter Accounts
These Feminist Taylor Swift Tweets are Empowering
Disruptive innovation opportunity: Create inclusive social media platforms and tools that amplify marginalized voices and promote positive change.
