Consumers need extra encouragement to get in shape
Implications - With the issue of obesity at an all-time high in North America, the idea of simply being more fit is not enough to spark the high levels of change needed. Consumers need extra encouragement to get in shape, which is achieved through incentivized exercise. Companies are realizing that the average adult simply does not enjoy working out. As a result, prizes ranging from money to vacations are offered as incentives.
Trend Themes
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Incentivized Exercise — Companies are incentivizing exercise, offering prizes ranging from money to vacations to encourage staying fit.
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Healthy Travel Apps — Fitness-Encouraging travel apps are being developed to help those who travel frequently to exercise more.
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Wagering Weight Loss Apps — There's a growing popularity of wagering weight loss apps that offers money for hitting a goal within a set time frame.
Industry Implications
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Health and Fitness Industry — Companies in the Health and Fitness Industry can invest in incentivized exercise to encourage people to stay fit.
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Travel and Hospitality Industry — The Travel and Hospitality Industry can invest in apps that encourage travellers to workout when travelling.
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Technology Industry — The Technological Industry can invest in wagering weight-loss apps that motivate people and offer monetary rewards for those who hit their weight-loss goals.
