Consumers need extra encouragement to get in shape
Implications - With the issue of obesity at an all-time high in North America, the idea of simply being more fit is not enough to spark the high levels of change needed. Consumers need extra encouragement to get in shape, which is achieved through incentivized exercise. Companies are realizing that the average adult simply does not enjoy working out. As a result, prizes ranging from money to vacations are offered as incentives.