The Vince Camuto Fall 2013 ad campaign goes for a dark edge, which is only appropriate considering the cooler season it is made for. Yet there is also a focus on bright lights that add a futuristic feel to both the print ads and the clothing. This is due to the grid-like floor panels from which the lighting emits from. Of course, the looks themselves are pretty streamlined and sleek.
Captured in studio by New York-based photographer Greg Kadel, the Vince Camuto Fall 2013 ad campaign showcases a mix of leather pants, sparkling accessories and eclectic prints. The pieces are worn by model Inguna Butane, who channels her inner femme fatale. According to Fashion Gone Rogue, "Inguna [also] rocks the Kaliah, the Jamalia and the Omaya bag in the fall advertisements."
What's Driving This Trend
- Dark Futurism
- Opportunity for fashion companies to experiment with edgier, futuristic designs in their campaigns.
- Sleek Streamlined Looks
- Opportunity for fashion companies to focus on minimalistic, elegant designs in their fall collections.
- Eclectic Prints and Accessories
- Opportunity for fashion companies to mix and match prints and accessories in unique and unexpected ways in their fall collections.
Who This Affects Most
- Fashion
- The Fall 2013 Vince Camuto campaign showcases various innovative design concepts for fashion brands to collaborate and draw inspiration from.
- Photography
- The campaign was photographed by Greg Kadel, opening up opportunities for photographers and studios to experiment and expand their portfolio.
- Lighting
- The futuristic grid-like floor panels from which the lighting emits could inspire companies to adapt creative lighting solutions for their own brand campaigns.
