Advanced devices for waist-watching consumers offer a sense of control
Implications - Catering to consumers who seek to avoid a complicated health system, high-tech innovations created to help people track their food and fitness levels appeal to a millennial base. Adding an automatic and more convenient way of measuring one's health, these products offer a sense of control that's empowering to consumers.
Trend Themes
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Personalized Health-trackers — Consumers seek high-tech innovations that offer a sense of control by measuring health and food levels.
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Gamification of Healthy Eating — Digital games and competitive dining encourage healthy eating habits among children and adults.
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Smart Eating Utensils — Culinary implements provide health measuring capabilities through sensors, illuminating names, and calorie counting.
Industry Implications
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Health and Fitness Industry — Innovators can anticipate the growing market for fitness trackers and personalized health apps to add value for consumers seeking health hacks.
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Technology Industry — Opportunities exist for developers and technologists to incorporate gamification in diverse areas of life, personalizing experiences for users and providing corporate solutions.
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Food and Beverage Industry — Catering to the health-conscious consumer creates a niche market for food manufacturers with functional nutrition offerings.
