Category
Lifestyle
Assisted Choices
Trend cluster
Category
Racy
Expression
Twerking popularity reflects an openness to explicit forms of expression.
4.8
Trend score
Trend
What is the Racy Expression trend?
Racy Expression: Previously an underground phenomenon, twerking, an explicit style of dance, is being brought to the forefront of consumer minds as a result of buzz-worthy events like the Miley Cyrus MVA performance. All sorts of brands are using the fascination with this niche and provocative phenomenon in order to relate to generation Y consumers who are attracted to the more controversial aspects of pop culture.
Trend themes
Themes within the Racy Expression trend
Three behaviours holding the trend together01
Explicit Dance Phenomenon
The growing popularity of explicit dance styles, like twerking and the Harlem Shake, presents opportunities for businesses to tap into a consumer desire for controversial pop culture trends.
02
Pop Culture Art Mashups
The trend of creating pop culture mashups that remix popular icons, like Miley Cyrus or Jay-Z, with classic art presents opportunities for artists to create humorous and engaging pieces that appeal to a wide audience.
03
Celebrity-Inspired How-To Guides
The trend of creating how-to guides inspired by celebrity pop culture events, like Miley Cyrus's twerking performance, presents opportunities for businesses to provide relevant and engaging content to their audiences.
Industry implications
What the Racy Expression trend means for industry
Where the trend changes the playbookFor
Entertainment
The entertainment industry can leverage explicit dance phenomena and pop culture mashups to create engaging content that resonates with younger audiences.
For
Art
The art industry can create compelling mashups of pop culture icons with classic art that appeal to a broad range of consumers, providing artists with new ways to showcase their creative talents.
For
Marketing
The marketing industry can use celebrity-inspired how-to guides to create relevant and timely content that strengthens brand engagement with younger audiences.
Trend signals
Trend signals for Racy Expression
Trend score 4.8 out of 10, from popularity 67%, activity 71%, freshness 8%.
Popularity67%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Racy Expression trend
5 featured examples from Feb 10 to Sep 2, 2013CategoryNaughty
Twerking Celeb Photography
The Photoshoot Starring Miley Cyrus by Terry Richardson is Raunchy
Disruptive innovation opportunity: Explore new ways to merge the worlds of fashion and entertainment through provocative and unconventional photoshoots.
CategoryPop Culture
Classic Painting Popstar Mashups
Twerking Came Back During the Miley Cyrus VMA Performance
The art industry could benefit from incorporating popular culture into classic forms of art, creating new and interesting pieces.
CategoryPop Culture
Literal Rap Interpretation Art
Artist Ali Graham Illustrates Jay-Z’s 99 Problems
Innovative artists can capitalize on the trend of rap illustration art to create unique and humorous artworks.
CategoryPop Culture
Celeb-Inspired Twerking Guides
This Twerking How-To Provides Insight into the Controversial Move
Disruptive innovation opportunity: Develop virtual reality experiences or interactive apps that provide immersive and engaging entertainment through dance instruction.
CategoryPop Culture
Erratic Dance Viral Videos
The Harlem Shake is an Infectious Song that Gets Bodies Moving
The Harlem Shake viral videos present opportunities for the entertainment industry to create new dance routines and performances.
